The most unbelievable logo fails of 2022

The year is at almost an end, and as we look back at what 2022 has left us, a few logo designs stand out. And not for the right reasons. There were plenty of good logo designs in 2022, but inevitably what we're most likely to remember are those logo fails that made us laugh or scratch our heads – or both.

That maybe raises the question of whether a bad logo design can actually create more brand recognition than a good one. We certainly won't be forgetting these designs any time soon, so there could be an argument that abandoning logic, legibility and aesthetics and even including inappropriate innuendo can win a brand attention, but it's probably not going to crate the right impression. 

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Joseph Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news and features, updates buying guides and keeps track of the best equipment for creatives, from monitors to accessories and office supplies. A writer and translator, he also works as a project manager at London and Buenos Aires-based design, production and branding agency Hermana Creatives, where he manages a team of designers, photographers and video editors who specialise in producing photography, video content, graphic design and collaterals for the hospitality sector. He enjoys photography, particularly nature photography, wellness and he dances Argentine tango.