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A large outdoor billboard advertisement with a purple background showing four miniature Cadbury's chocolate bars named after the band members of Queen: Freddie Mercury, Brian May, Roger Taylor, and John Deacon, with the slogan "Cadbury All HEROES No Zeros."

Is this really the most 'creatively effective' print ad ever?

By Tom May published

Can we measure a campaign's effectiveness just by feels?

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KFC Canada hockey campaign

KFC gives the Colonel an unexpected makeover in clever billboard ads

By Natalie Fear published

A simple idea can make a big impact.

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Virgin Active new campaign

Virgin's empowering billboard ads are a refreshing take on grindset fitness

By Natalie Fear published

The brand is ditching toxic health tropes.

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KitKat ad urging fans to "Have a break from A.I. Politeness"

KitKat wants you to be ruder to AI

By Natalie Fear published

But there's a good reason behind it.

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Crushed Red Bull can in a person's hands

What we can learn from Red Bull’s legendary empty can campaign

By Natalie Fear published

Urban myth or not, it’s a brilliant tactic.

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Friend AI billboard vandalised by NYC commuters.

These provocative AI billboards were designed to be hated

By Natalie Fear published

I’m tired of rage-bait marketing

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close up of 4 finger KitKat

KitKat comes for Apple in cheeky iPhone 17 parody ad

By Natalie Fear published

Feast your eyes on the "Four Finger Pro”.

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ChatGPT ads

Tired of soulless tech branding? Try OpenAI's new ads

By Natalie Fear published

It's the perfect cure to AI slop fatigue.

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Are Christmas ads doomed this year?

By Becci Nadin published

It's not all gloom, says this advertising pro.

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Still from Anthropic's 'Keep Thinking' Claude campaign

Claude’s new ad is a refreshing take on AI branding

By Natalie Fear published

I love the human-centred approach.

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