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Sydney Sweeney’s heated American Eagle row says a lot about Gen Z
By Ian Dean published
Why Gen Z is rejecting traditional Americana, and what it means for brands trying to connect.

Chappell Roan's bizarre new promo has me ridiculously hyped
By Natalie Fear published
It's just another wig on the subway.

Skoda just found an ingenious use for rude graffiti at the Tour de France
By Natalie Fear last updated
One man's defacement is another woman's artistic expression.

I'm obsessed with Ikea's ridiculous new mattress ad
By Daniel John published
The Swedish brand lets the sleep do the talking.

Fiverr’s singing avocado ad slams janky AI 'vibe coding'
By Natalie Fear published
The platform is finally prioritising human talent.

Sydney Sweeney’s “shameful” American Eagle ads are wrong on so many levels
By Natalie Fear published
It’s 2025. Do better.

The Naked Gun movie goes “full chaos” with raunchy OnlyFans ads
By Natalie Fear published
I’m disturbed and delighted.

Waitrose’s new mega billboard ads are impossible to ignore
By Natalie Fear published
They capture the spirit of summer.
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