Creativity

Latest about Creativity

JKR branding for Mozilla

'We need more designers evolving into super creatives’: how to build a future proof brand

By Natalie Fear published

JKR’s executive creative directors discuss the importance of creative hybridity.

Branding
Black Madre's book for Corona campaign

This handcrafted book is the most beautiful thing you’ll see all day

By Natalie Fear published

Black Madre brings fishermen’s tales to life.

Design
RSPCA new branding

'The goal is emotional resonance’: how to create a standout brand in 2025

By Natalie Fear published

JKR’s executive creative directors discuss how to build an iconic identity.

Branding
Yuko Shimizu illustration

‘Everyone said it would be a phase’: Yuko Shimizu on her artistic evolution

By Natalie Fear published

The award-winning illustrator discusses her journey from art student to educator.

Creative Inspiration

Switch 2’s mouse control is a neat trick, but it’s also a real pain – literally

By Lewis Packwood published

This quickly becomes uncomfortable.

Gaming

It’s remarkable how modern these Switch 2 GameCube titles feel

By Lewis Packwood published

Wind Waker, F-Zero GX and Soul Calibur II get a fresh lease of life on Nintendo’s new console.

Gaming

Nintendo Switch 2 unboxing: the design is a clear step forward but...

By Justin Towell published

The console's in my hands, and not everything feels premium.

Gaming

What is Biophilic design, and why is it taking over the workplace?

By Andrew Denman-Davies published

A pro designer explains all.

Design
Yuko Shimizu art

“Your brain cannot be stolen”: Yuko Shimizu on finding your artistic identity

By Natalie Fear published

The award-winning illustrator shares her advice for emerging artists.

Creative Careers

"Don't wait to be asked," Aardman's Gavin Strange on how to be more creative

By Rosie Hilder published

Gavin's high-energy talk encourages you to find the joy.

Creative Careers
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