Logos & Icons
Latest about Logos & Icons

This new logo design breaks so many rules, but I love it
By Joe Foley Published
Contemporary design meets prehistory in an unusual brand identity packed with storytelling.

No, you haven't accidentally downloaded a banking app – that really is the new Winter Olympics 2030 logo
By Tom May Published
Its glowing geometry feels closer to finance than fresh powder.

I'm crushing on this sans-serif logo from Pentagram so hard, there might be something wrong with me
By Tom May Published
I just can't stop thinking about it.

The viral World Cup logo-covering joke is already getting old
By Daniel John Published
Everyone's jumping on the brandwagon.

The Lidl logo is forever ruined for me thanks to this weird internet conspiracy
By Natalie Fear Published
Apparently, a mysterious beast lurks in the wordmark.

The ultimate advert quiz: think you know your 1930s ads?
By Rosie Hilder Published
Our adverts through the decade series starts with 1930s advert trivia.

Bukayo Saka just debuted his new logo, but you probably missed it
By Natalie Fear Published
It finally made its World Cup debut.

The Xbox vs PS5 logo drama just got even stranger
By Daniel John Published
Why is Microsoft putting the PlayStation logo on its own games?
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