New Saatchi & Saatchi monochrome ad is photographic poetry

The renowned ad agency spells out Leica's assets in black and white.

F Nazca Saatchi amp Saatchi ad

Click the ad to see it full size and read the poetry

Brazilian-based advertising agency F / Nazca Saatchi & Saatchi have created this distinctive black and white print ad for the Leica M-Monochrom (Typ 246), a digital camera that only takes black and white pictures.

Taking its lead from the product itself, this colour-free ad highlights how the camera will record poetic photographic images that release the user from the prison of colour.

It remains to be seen if the camera will catch on in a world of easily applied Instagram filters, but with this amazing ad backing it, this surely isn't the last we've seen of the Leica M-Monochrom.

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Dom Carter is staff writer at Creative Bloq. Coming from an SEO and web copywriting background, Dom first came to Future for a week of work experience at SFX magazine. Away from the office, Dom likes to write scripts and short stories, and watch an unhealthy amount of Doctor Who.