Today's iPhone 18 Pro release has been dramatically overshadowed by a surprising competitor for the best camera phones. An electric toothbrush,
The new Dyson CameraJet is, according to the Singapore-based vacuum cleaner company, the world's only toothbrush with a camera (we're presumably not counting any that may have been made by the KGB or MI6). This revolutionary tech is, presumably, intended to have some benefits for oral health, but one creative on Instagram has found another use for it that's as silly as the device itself: they're using a Dyson CameraJet for street photography.
Apple will be trembling, because who needs a camera phone with a mechanical variable aperture when you have a toothbrush that can take shots like this?
All Gear No Skill regularly shares tips on hardware and editing on Instagram. While the $499 Dyson CameraJet doesn't allow for native image recording on device, the photographer used it as a camera by simply taking screenshots via the accompanying MyDyson app.
The result is a series of sometimes dreamy and sometimes elegiac urban scenes distorted by the camera's fisheye lens, with unpredictable colours and an almost infrared look at times. I'm looking forward to Dyson's 'Shot on a toothbrush' campaign.
What's the camera on the Dyson CameraJet toothbrush actually for? For influencers who want to film their morning routine, I guess. How else are they going to share their brush technique with followers? Or maybe its for Meta Glasses fans who want to perv on their guests when they go to the bathroom?
I don't know, but it exists and it's currently sold out in the US and UK.
