4 tips for boosting sales of your designs online

The community manager at Etsy shares her tips for selling merchandise online.

Boost online design sales

See your sales soar with these four useful tips

If you've been hard at work in your spare time creating stunning paper craft or impressive vintage posters, selling your merchandise online can be a quick way to make extra pennies for your efforts.

However it's not as simple as sticking it on the internet and hoping people hand over their money. In fact there's a fine art to making sure people get tempted into buying your wares. Luckily this crash course list of advice will get you ready for the fast-paced world of online design retail.

01. Get Product Photography Right

Images are really important when selling on Etsy – or anywhere else online. It's the only way your customers are able to see what you're selling, so make sure your photos are clear, well-lit and appealing. in particular, make sure your backgrounds are plain and neutral – keep the focus on your products.

02. Use Search Terms in Product Titles

On Etsy, you need to provide each listing with a title. This is a great place to add keywords and search terms that your buyers will use to find your item.

Some sellers mistake this as a place to title a work with a collection 
or item name – for example, calling a handbag 'the Julia' and leaving out important words that help search engines recognise the item, such as style, colour, material and manufacturing method. When writing your title, be sure to include descriptive words that your customers will use.

Selling designs online

An online marketplace like Etsy makes their items easy to find

03. Experiment to See What Sells

Something successful sellers do is focus on their businesses. They are constantly experimenting and figuring out what works for them. This includes trying out new products, as well as new photos and new ways to describe their items.

They also keep an eye on the results. What worked this year may not work next year, and seasonality and larger trends can play a big part in how well a shop does, so never stop experimenting.

04. Set Targets For Improvement

It's good to set small goals over the course of a week. For example, you could start by opening your shop with one item and then add another item each week. It's also worth signing up for the Etsy Success UK newsletter at www.etsy.com/uk/mailinglist, which provides tips from top sellers on the site.

This article was originally published in Computer Arts magazine issue 252.


Susannah Bradley is the community programmes manager at Etsy.