How to create frozen liquid effects

Some time ago, while working on an advertisement for a new bottled water, I was having problems trying to recreate the image with a 3D model.

I had little time to finish, so I decided to experiment with trying to get the required effects using Adobe Photoshop - and I was shocked when I realised that I had developed a new technique by which to transform almost anything into what looks like water or frozen fluid. Since then, I've appreciated the importance of experimentation.

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