Fred Gelli is the CEO and co-founder of Tátil Design, a leading Brazilian branding and design agency with hubs in London and New York, known for its innovative and sustainable approach. A visionary in design thinking, Fred gained international acclaim for designing the Rio 2016 Olympic Games logo, blending creativity with cultural significance. With a career spanning over three decades, he integrates nature-inspired innovation and strategic design to create meaningful brand experiences. Under his leadership, Tátil Design has received numerous global awards and continues to influence design practices worldwide. Fred is also a frequent speaker, educator and advocate for biomimicry as a tool for transformative, purpose-driven design.
