3 lessons learned from branding a design festival

Digital art studio Field collaborated with Hudson-Powell and designer Antar Walker to create a flexible visual identity and trailer for Belgrade-based festival Resonate, which focuses on technology in art and culture. Field creative director Marcus Wendt walks through the design process…

Marcus Wendt: Resonate has developed into a brand, so it doesn't make sense to change the identity every year. It needed some flexible elements so it could evolve and change without having to be redesigned from scratch.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.