The best content creator kits give budding streamers, YouTubers and aspiring online influencers everything they need to create and share professional-looking content. These kits usually include a content creator camera, tripod, lighting and microphone, although the exact contents can vary.
Over the years at Creative Bloq, we've tested and reviewed many of the products included in these kits personally. When it comes to webcams and microphones, we plug them into our PCs and Macs and use them to create videos and audio tracks, as well as use them when taking part in video calls. And we've drawn on this experience to bring together the best content creator kits in one handy place.
These kits are great for beginners, as they combine essential devices you need to get started, which is useful if you're overwhelmed by choice. However, if you already have some gear, check out our guides to the best webcams, the best ring lights and the best camera for streaming to complete your setup.
If you want to quickly start making great-looking videos for streaming, broadcasting and social media, this is a great choice. The quality of your videos will far outclass that made on smartphones. Read more below
If you're on a budget, this kit includes the basic you need. There's no camera but with a tripod, LED lamp and condenser microphone, you'll be able to start making content with your smartphone. Read more below
If you're a streamer or content creator who wants to step up their video quality, or you're a beginner that would rather invest in a medium to high-end setup straight away, this is our top recommendation. Read more below
The best content creator kit overall
(Image credit: Canon)
01. Canon PowerShot G7 X MK III Kit
Best all-round content creator kit.
Our expert review:
Specifications
Camera: Canon PowerShot G7 X MK III
Microphone: Built-in
Tripod: Included
Reasons to buy
+
Great image quality
+
Everything you need
Reasons to avoid
-
No separate mic or lighting
If you want to quickly start making great-looking videos for streaming, broadcasting and social media, then the Canon PowerShot G7 X MK III Compact Camera Vlogging Kit is a great choice.
The PowerShot G7 X MK III is an excellent camera capable of 20.1 megapixel images and can record in 1080p at 120 frames per second. The quality of your videos will far outclass rival creators that use their smartphones. This kit includes a grip and tripod combo for easy shooting and a 64GB SD memory card.
You have to rely on the built-in microphone, and there's no external lighting in this kit, so you'll probably want to invest in those separately when you want to take your content to the next level, but it's a great starting point. The compact camera is also excellent for still images as well.
If you're looking for a budget content creator kit for producing videos for social media, then this is a great choice. It's basic, but with a tripod, LED lamp and condenser microphone, it offers a great way to start making content, whilst looking and sounding very good.
There's no camera included in this kit - instead, you'll need to use your smartphone. For most people wanting to become social media influencers, this isn't a problem, as you'll likely have a very good handset already, and it means you can edit and share your footage instantly.
However, video quality will depend on how good the camera included in your smartphone is. The external microphone is a nice touch for this price, but you'll need to make sure your smartphone has an audio jack input/output to use it. Many modern smartphones sadly no longer come with this, so bear that in mind before you buy.
If you're a streamer or content creator looking to step up your video quality, or you're a beginner who would rather invest in a medium to high-end setup straight away, then the Sony RX100 III Creator Kit is an excellent choice.
It comes with the excellent Sony RX100 III compact camera, which has a 20.1-megapixel sensor, which offers excellent image quality and stabilisation. This is a camera with vloggers in mind, as the touchscreen viewfinder can be flipped, so you can see it when you're broadcasting to the camera. It also has Wi-Fi connectivity for easy editing and sharing.
It also comes with a grip that doubles as a tripod, so you can easily set it up and record. However, it doesn't come with an external mic or light, and you'll also need a memory card. However, for the price, this is a great starting point.
The AI-powered Insta360 Flow Creator Kit is our pick as the best content creator kit for people who use smartphones. It comes with an excellent tripod that also works as a selfie stick and gimbal, so you can get amazing footage, even when you're moving around.
Even better, it also doubles as a power bank, so you can use it to top up the battery of your smartphone while you use it. This is a great touch, as recording video for long periods, especially at high resolutions, can quickly drain the battery. With this, you can keep on going. It's easily portable as well and comes with an external light to make your footage look its best.
There's no microphone included, and you'll need your smartphone, especially a modern one if you want to make the most out of all the extra features of this excellent kit.
Podcasting remains an incredibly popular medium for creating content and cultivating an audience, and if you'd like to begin, then this kit gives you pretty much everything you need to start podcasting with professional results.
The included condenser microphone offers excellent sound quality, and while it can't compete with a high-end (and much more expensive) setup, it'll offer a drastic step up for people used to using the built in microphone of their laptop or smartphone. The kit also includes an audio interface that allows you to tweak the sound quality as you record, and there's also built in sound effects and reverb, though they are a little cheesy.
The audio interface is battery powered and connects to devices via USB-C, so you can hook it up to your laptop, tablet or smartphone to podcast almost anywhere.
If you want to get into streaming your gameplay on Twitch, then the Razer Kiyo Webcam & Seiren X Microphone Streaming Kit is an excellent pick. Razer is a company with a formidable reputation in PC gaming, and is responsible for some of our favourite gaming and creative peripherals.
This kit bundles the brilliant Razer Kiyo webcam, which offers 1080p footage at 30fps, or 720p at 60fps, offering smooth and detailed image quality. It also comes with a built-in ring light, which helps ensure you're well-lit.
Meanwhile, the Razer Seiren X is a compact microphone that punches above its weight when it comes to price and size. It comes in several colours, is solidly built and can be used with games consoles as well as PCs.
07. Focusrite Scarlett 2i2 Studio 3rd Gen USB Audio Interface Bundle
A great kit for more advanced podcasters.
Our expert review:
Specifications
Camera: N/A
Microphone: External condenser microphone
Tripod: N/A
Reasons to buy
+
Two inputs at once
+
Everything you need to get started
Reasons to avoid
-
Only one microphone
The Focusrite Scarlett 2i2 Studio 3rd Gen USB Audio Interface Bundle is an excellent kit for ambitious podcasters. The star of the show in this bundle is the Scarlett 2i2 Studio audio interface. It connects to your PC via USB-C, and allows you to record in 24-bit/192kHz.
It also has two inputs that support XLR and audio jack connections, allowing you to record or stream from two sources simultaneously. This is great for podcasts with two hosts, or if you often interview people, and it can also be used to record instruments, turning your PC into a portable home studio.
The bundle also includes a good quality CM25 MkIII Condenser microphone and HP60 MkIII closed back headphones, so you can get started straight away. However, if you want to record two voices at once, you'll need to buy a second microphone.
08. SmallRig All-in-One Video Kit For Smartphone Creators
Everything you need to create on your smartphone.
Our expert review:
Specifications
Camera: N/A
Microphone: Shotgun microphone
Tripod: Included
Reasons to buy
+
Everything you need (except the phone)
+
Good build quality
Reasons to avoid
-
Not the most attractive setup
The SmallRig All-in-One Video Kit is aimed at video bloggers (also known as vloggers) who want a professional setup to record when on the move with their smartphone. The innovative cage holds your smartphone and allows you to attach the light, microphone and other accessories, and it's easy to mount and unmount from the tripod.
The included LED light has several color temperature and brightness settings, and the cardioid microphone can pick up your voice, even in loud environments. There's a seriously impressive amount of accessories included in the kit, though you need to provide your own smartphone. Best of all, it's pretty great value considering the quality of the components and what you get in the kit.
A content creator kit is a bundle of devices aimed at creators for a variety of mediums and budgets. On this page, we have kits for vloggers, podcasters and musicians, arguably the three most popular methods of creating content.
Content creator kits are ideal for beginners as they include most, if not all, of the things you need to create professional-looking (and sounding) content, such as cameras, microphones and lighting. Even if you're not a beginner, content creator kits are extremely handy for easily overhauling your setup without having to research and buy each element individually.
What's included in a content creator kit?
This can vary widely, but common items include cameras, microphones, lighting setups, tripods, gimbals, software, cables, and carrying cases. Obviously, the more things that are included, the more expensive the kit will be, so make sure you don't pay over the odds for things you won't need.
Why would you buy a content creator kit?
Kits often offer better value for money compared to buying each piece separately. They also take the guesswork out of choosing compatible equipment and ensure everything works together seamlessly.
With so many different content creator kits on the market, it can be tough to know where to start. First, consider what type of content you'll be creating, and where you'll share it. Are you a YouTuber, a Twitch streamer, an Instagrammer? Each platform has different requirements, so you'll need a kit that's tailored to your specific needs.
The camera is the most important part of a content creator kit. If you're just starting out, a good-value SLR or mirrorless camera will be a great option. If you're more serious about your content creation, you might want to consider a high-end camera. If you're on a limited budget, though, you may prefer a cheaper kit that just incorporates your phone as the camera.
Good audio is just as important as good video. If you're planning on talking in your videos, you'll need a good microphone. A shotgun microphone is a great option for vloggers, while a lavalier microphone is perfect for interviews. Good lighting also make a huge difference in the quality of your videos. If you're shooting indoors, you'll need some studio lights. If you're shooting outdoors, you can use natural light or a portable lighting kit.
Here at CreativeBloq, we've been testing products designed for digital creatives for years, and our team is made up of passionate creators specialising in all sorts of media - from photography and videos, to podcasts and music.
So, for this buying guide, we've put our experience of what makes a great content creator kit for beginners, and for people who are looking to progress. Some of the kits we've tried ourselves, while others are made up of products that we've either reviewed individually - or our sister websites have.
Matt has been a technology journalist for over 15 years, writing for publications such as T3, MacFormat and Creative Bloq. He's a managing editor of TechRadar, Creative Bloq's sister site, where he can be found writing about and reviewing laptops, computers, monitors and more. He often writes for Creative Bloq, helping creatives find their perfect laptop or PC.
