Unreadable typography is the latest trend in logo design

 Katarzyna Konieczka logo
(Image credit: Katarzyna Konieczka / TOFU Studio)

Recent years saw a trend for minimalist logo designs sweep through branding as companies adapted their identities to small digital screens. Just look at the best car logo redesigns for one example after another. But we've recently seen signs of a reversal of the trend in an increasing number of more complex logo designs – in some cases, even unreadable logos (don't worry, I'm not going to talk about the Kia logo again).

The award for the most illegible logo of the year will surely go to the Polish fashion designer Katarzyna Konieczka. Appropriately dubbed the 'Queen of Chaos' for the extravagant gothic-inspired costumes she's made for the likes of Lady Gaga and Bella Hadid, she's revealed a new identity that breaks perhaps all the rules of logo design apart from the most important one of all: it's totally on brand.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.

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