This is not a drill: Target's Pokémon collection drops today

Pokémon X Target collab Joe Jonas
(Image credit: ©2026 Pokémon / Nintendo / Creatures / GAME FREAK.)

Pokémon trainers, listen up! The official Pokémon X Target 30th Anniversary collection will be hitting digital shelves in the US today, and you'll need to act fast if you want to get your hands on the most popular items before stock sells out. This is set to be a huge shopping event, with Joe Jonas starring in the campaign, and more than 100 items available across apparel, accessories, home goods, food and beverages.

We've already picked out the highlights from the Target x Pokémon collection that we're betting will sell out fast. Personally, I've already curated my wishlist below, and I love that two of my all-time favourite Pokémon – Snorlax and Arcanine – made the cut for the collection.

Pokémon X Target collab Joe Jonas

(Image credit: ©2026 Pokémon / Nintendo / Creatures / GAME FREAK.)

My Pokémon x Target must-buys

If you've been to your local Target in the last 24 hours, you may have spotted some of the in-store merch which landed on May 2nd. It's reported that several stores are hosting immersive in-store experiences with giveaways and character meet-and-greets inspired by the world of Pokémon. So there should be something to please Pokémon fans of every generation.

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Beth Nicholls
Ecommerce Writer

Beth is Creative Bloq’s Ecommerce Writer and has the fun job of finding you the very best prices and deals on creative tech. Beth kicked off her journalistic career writing for Digital Camera World and has since earned bylines on TechRadar and PetsRadar too. With a Master's degree in Photography, Beth loves getting to tinker with new cameras, especially camera phones, as the resident Samsung fan on the team.

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