Microsoft rebrands Bing (and we’re not sure what to think)

Microsoft's Bing might not be the most popular search engine on the web, but that doesn't mean it isn't deserving of a fresh coat of paint every now and again. The company has just announced a new name and logo for the service – and one is much more impressive than the other.

The new logo (below) is a more contemporary take on the lowercase 'b', with a friendlier curved design as opposed to the original's more geometric aesthetic. Eschewing the current flat design trend, the new symbol's subtle gradients give it a slightly 3D look. While we wouldn't exactly call it one of the best logos of all time, it's certainly an improvement over the sharper original.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.