New Pepsi 'Grease' ad is not the one that we want

Pepsi vintage can
(Image credit: PepsiCo)

Pepsi's jumped on a retro tip with its latest campaign, celebrating the 50th anniversary of Grease featuring US rapper and songwriter Doja Cat for a "modern take on a classic". The only problem being that a lot of younger customers seem to be unsure what that classic was.

The drink maker's brought in Doja Cat to cover John Travolta and Olivia Newton-John's You're the One that I Want for the launch of two limited edition vintage soda shop flavours with retro cans. But while there's been a lot of nostalgia in the air this year, we're not sure this effort hits the right notes. Fans are divided, and some are confused about where the song came from (see our roundup of the best print ads to see advertising at its best).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.