Steve Jobs biopic poster is all about the drugs, man

How do you market a movie about a computer nerd to a global mainstream audience? Well, for one you cast Ashton Kutcher. And then, when it comes to poster design, you find an angle that's more likely to engage people who, while they may use Apple products, are unlikely to be interested in watching geeks fiddle with computer chips.

And in this case of Steve Jobs biopic 'Jobs', Open Road Films have clearly decided to focus on the drugs, man.

Hippy past

Portraying the founder of one of the world's biggest companies as a psychedlic, drugged-up rebel might sound like typical Hollywood overreaching, but it's not as much of a stretch as you might think. As a young man Jobs was a textbook hippy, travelling to India in mid-1974 in search of spiritual enlightenment then, on return to America, shaving his head and dressing in traditional Indian clothing.

During this time he began practising Zen Buddhism, engaged in lengthy meditation retreats, and started taking LSD enthusiastically. He called his drug experiences "one of the most important things in my life [...] It reinforced my sense of what was important - creating great things instead of making money, putting things back into the stream of history and of human consciousness as much as I could."

The colours! Look at the colours!

There are no explicit drugs references on the poster of course, but the inference is clear. The psychedelic colour scheme cleverly plays on both the drugs trip experience and the rainbow colours of the early Apple logo, while the tagline reflects the consciousness-changing rhetoric of Jobs, which he continued to draw on even as he became a corporate leader.

It's a massive visual cliche, but in this case it works - and we love the bold use of a face-on shot of Kutcher as Jobs. The physical resemblance between the two men is striking and makes you look twice. And any movie poster that can do that is doing its job well...

Coming soon

The movie itself seems worth a look too. Directed by Joshua Michael Stern, written by Matthew Whiteley, and shot by Oscar-winning cinematographer Russell Carpenter, it plays fast and loose with some of the detail of Jobs' life, but has received generally favourable reviews. Along with Kutcher, it stars Dermot Mulroney, Josh Gad, Lukas Haas, J.K. Simmons and Matthew Modine.

Released in the US on August 16, 2013, it's one of two planned Jobs biopics, the other being written by The Social Network scribe Aaron Sorkin, and described as a "play in three scenes".

Check out the trailer for Jobs below:

Liked this? Read these!

Have you seen an inspiring movie poster lately? Tell us about it in the comments below!

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of seven full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Abi Le Guilcher, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.