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Stunning 3D billboard breaks the mould for fitness ads

By Joseph Foley published

Gymshark makes a strong statement.

New Decathlon rebrand feels playful yet familiar

By Rosie Hilder published

Global sports brand's new identity fits like a glove.

Angel Reese’s new Reebok logo drips with class

By Natalie Fear published

The WNBA star has praised the design.

"A costume born of patriarchal forces": athletes slam 'sexist' Nike kit

By Natalie Fear published

Men's sport always gets more coverage.

These Pepsi x Shaq sneakers have a ridiculous hidden feature

By Natalie Fear published

And they only come in a size 22.

Adidas finds a sense of humour with ridiculous shoebox shoes

By Joseph Foley published

But was it a bit quick off the mark?

You need to see these ingenious Nike ads

By Natalie Fear published

Strap in, sneakerheads.

This delivery service rebrand is bringing me joy

By Natalie Fear published

GHTK embraces playful modern design.

Adidas just committed a massive social media fail

By Joe Foley published

It thinks Samba sneakers are worth the agony.

Anta's new Kyrie Irving logo divides fans

By Joseph Foley published

It has a deep meaning, but it's not the OG.

Nike's new Wemby logo is out of this world

By Joseph Foley published

The Alien has landed.

Sweaty Betty's rebrand is exactly what I need from the fitness industry

By Georgia Coggan published

Empowering and motivational... for real.

This beer-powered puffer jacket is the coolest design I've seen

By Natalie Fear published

Beating the heat is no sweat (literally).

Nike asked Skiman to change its logo

By Joseph Foley published

It told them to go jump, man.

The 19 best sports logos of all time

By Tom May last updated

These famous sports logos represent the joy and passion of fans around the world.

O2 turns rugby fans into surprisingly beautiful works of art

By Natalie Fear published

What screams team spirit more than French Romanticism?

Tyrese Haliburton’s new logo just dropped in the coldest way possible

By Natalie Fear published

The NBA player clapped back at haters in style.

This NBA player’s custom Adidas logo is too clever for its own good

By Natalie Fear published

Fans aren’t convinced by the dual design.

The WNBA's Valkyries logo is full of clever design details

By Natalie Fear published

It’s a slam dunk.

Nike has no excuse for this NBA shirt design fail

By Joseph Foley published

The iconic Jumpman logo isn't universally loved.

Coca-Cola's vibrant Bodyarmor rebrand wields a powerful weapon in the battle of the sports drinks

By Joe Foley last updated

The new packaging design makes an important change.

XTool's new Apparel Printer could be an industry game-changer

By Beth Nicholls published

It hopes to be the next big thing in DTF printing.

Indignant England fans give US flag a Nike makeover

By Joseph Foley published

"Stick to putting a tick on the old plimsolls."

Umbro’s logo design dispute knows no end

By Natalie Fear published

Rival brand Dream Pairs won’t give in.

New LA Clippers logo is an instant classic

By Natalie Fear published

NBA team gets a stylish glow-up.

Somehow, I don't hate Nike's new jacket-tent hybrid

By Natalie Fear published

Points for style and function.

I'm looking for ways to break creative block – so naturally, I’m starting with 30% off this putting machine

By Ian Dean published

This Prime Day deal is cheap enough to putt in my basket with no regrets.

Samsung just launched a Pokémon collection and I want 'em all

By Natalie Fear published

Keep you Galaxy Buds cosy in style.

How to make fabulously fitting costumes for character designs

By Emily Chapman published

Emily Chapman shares advice for inspired, functional fashion

The new Umbro logo is a powerful tribute to a 100-year legacy in sport

By Joe Foley published

Umbro is as iconic as Nike or Adidas.

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