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Image of Santa Claus from an AI-generated Coca-Cola advert

Coca-Cola's AI ad just ruined Christmas... again

By Joe Foley published

The behind-the-scenes video is bizarre.

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The John Lewis Christmas ad is so relatable it hurts

By Georgia Coggan published

Human connection in the midst of AI noise.

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IKEA ads

Ikea hits us in the feels with heartfelt new ads

By Natalie Fear published

They prove minimalist design can have a big impact.

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Dolmio ad

Dolmio strips down for World Pasta Day, and it’s surprisingly tasteful

By Ian Dean published

A risqué nude pasta ad (yes, really).

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Ingenious optical illusion ads will make you see McDonald's on every dancefloor

By Joe Foley published

This might be why you want a Big Mac after a night out.

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A large outdoor billboard advertisement with a purple background showing four miniature Cadbury's chocolate bars named after the band members of Queen: Freddie Mercury, Brian May, Roger Taylor, and John Deacon, with the slogan "Cadbury All HEROES No Zeros."

Is this really the most 'creatively effective' print ad ever?

By Tom May published

Can we measure a campaign's effectiveness just by feels?

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KFC Canada hockey campaign

KFC gives the Colonel an unexpected makeover in clever billboard ads

By Natalie Fear published

A simple idea can make a big impact.

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Virgin Active new campaign

Virgin's empowering billboard ads are a refreshing take on grindset fitness

By Natalie Fear published

The brand is ditching toxic health tropes.

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KitKat ad urging fans to "Have a break from A.I. Politeness"

KitKat wants you to be ruder to AI

By Natalie Fear published

But there's a good reason behind it.

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Crushed Red Bull can in a person's hands

What we can learn from Red Bull’s legendary empty can campaign

By Natalie Fear published

Urban myth or not, it’s a brilliant tactic.

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