Branding
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![Mazda logo](https://cdn.mos.cms.futurecdn.net/KBPuU9xWBpwbuuRuujEVHb-320-80.jpg)
The new Mazda logo was long overdue
By Joe Foley published
The change of look follows the trend in car logo design.
![man with a beard and a pearl necklace on a blue background](https://cdn.mos.cms.futurecdn.net/tT3bcZuiDDfQ7wsKwgmNVC-320-80.jpg)
"We always ask the jury, 'would you invest in this?'": a day in the life of Adam Ryan, head of the Pentawards
By Rosie Hilder published
Adam explains what makes standout packaging.
![The first Olympics logo for Paris 2024 showing a black-and-white illustration of a sailing boat](https://cdn.mos.cms.futurecdn.net/7WFPDFSqkB4VRtrxFFffLJ-320-80.jpg)
The first Paris Olympics logo was pretty wild
By Joe Foley published
But the 2024 design is even more bizarre.
![Las Vegas Raiders logo](https://cdn.mos.cms.futurecdn.net/nCM6NpYByYxMLipGs4fN8k-320-80.jpg)
The new Las Vegas Raiders logo is as sharp as a blade
By Joe Foley last updated
(And it's dividing opinion).
![Four of the best Olympics logos on a white background](https://cdn.mos.cms.futurecdn.net/dkbpN47xAYaRwyYcbU63nL-320-80.jpg)
The best Olympics logos of all time
By Joe Foley last updated
From iconic minimalism to 'Rachel from Friends', these are the best Olympics logos to date.
![Kamala HQ Brat branding](https://cdn.mos.cms.futurecdn.net/y5fq3KaAkLvHJSLkTxeiHN-320-80.jpg)
Kamala Harris’ Brat summer branding has won my Gen Z heart
By Natalie Fear published
"Kamala IS brat” proclaims Charli XCX.
![Nathan's Famous rebranding](https://cdn.mos.cms.futurecdn.net/9KKyveaaq8Bk8mrWYXVLjf-320-80.jpg)
Nathan's Famous rebrand shows a quirky mascot can still beef up a brand
By Joe Foley published
The legendary hot dog now has a voice.
![](https://cdn.mos.cms.futurecdn.net/YR3oHoHeeFWjw4Ec6k5Ma-320-80.jpg)
I adore Burt’s Bees' retro summer camp campaign
By Natalie Fear published
Give me more back-to-nature branding.
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