Branding

Latest about Branding

Tesla's Cybertruck logo is a hot mess (and we have to dive into it)

By Georgia Coggan published

There's just so much wrong.

Logos & Icons

Old Jamaica's retirement campaign gets weirder and weirder

By Rosie Hilder published

Ginger beer brand says goodbye in what could be a genius marketing stunt.

Branding

Tiger Woods’ brand logo at centre of fierce trademark dispute

By Georgia Coggan published

Sun Day Red is accused of ‘unlawfully hijacking’ another logo.

Logos & Icons
Paris Basketball logo

The new Paris Basketball logo is a luminous improvement

By Joe Foley published

It's all about the city of light.

Logos & Icons
Atlanta Falcons logo

The Atlanta Falcons' retro logo design is giving seriously dark vibes

By Joe Foley published

This is kind of sinister.

Logos & Icons
Aeroméxico logo before and after

Designers have scathing opinions on the new Aeroméxico logo

By Joe Foley published

The eagle has departed?

Logos & Icons
LoveFrom logo

Jony Ive's LoveFrom has an adorable new logo

By Daniel John published

The former Apple design chief's new brand is no longer quite so minimal.

Logos & Icons

Instagram's new sonic identity is already upsetting users

By Georgia Coggan published

But are their concerns justified?

Branding
someone paying with a phone and a Mastercard

Mastercard's new haptic logo is a stroke of branding genius – though it could be very annoying

By Rosie Hilder published

One step forward for "multi-sensory" innovation.

Branding

The best typography of the 2000s, chosen by experts

By Antonia Wilson published

Designers and industry pros channel Y2K in this nostalgic list of top type.

Fonts & Typography
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