Branding

Latest about Branding

Monotype typography report

"The best logos in the world are typographic": Why fonts matter more than ever in 2025

By Daniel John published

We talk to type foundry Monotype about its fascinating new typography report.

Fonts & Typography

Brand Impact Awards 2025: the 20 top-performing agencies since the BIAs began

By Nick Carson published

Find out who's won the most trophies over 12 years of the Brand Impact Awards.

Branding
Canterbury-Bankstown Bulldogs new logo

Sports fans used AI to recreate new logo to prove how generic it is

By Natalie Fear published

Canterbury-Bankstown Bulldogs are in the dog house.

Logos & Icons

Is branding killing advertising – or saving it?

By Jason Braddy published

The shadow of celebrity and concept looms large.

Branding

Brand Impact Awards 2025: all the winners revealed

By Rosie Hilder last updated

Explore the winners of our annual celebration of the best branding in the world.

Branding
MTV logo on a pink and blue background

The MTV logo history: how an '80s icon became a pop culture legend

By Natalie Fear published

We look back at the music channel's 40-year logo evolution.

Logos & Icons
Apple TV+ logo

Apple TV drops “vibrant new identity” – but it's already confusing fans

By Natalie Fear published

RIP Apple TV+, hello Apple TV (again).

Logos & Icons

6 ways brands missed the mark on Taylor Swift's orange moment

By Rosie Hilder published

Dos and don'ts for brands to capitalise on viral moments.

Branding
Man grimacing holding a bulb of garlic

Someone dreamt up a logo for garlic and the reactions are hilarious

By Natalie Fear last updated

"Anyone who dislikes it is self reporting they are a vampire”.

Logos & Icons

What brands can learn from this year's Britpop summer

By Vicky Bullen published

Learn how to balance nostalgia and innovation with this pro advice.

Branding
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