Branding
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Was this disastrous new logo designed for the wrong football team?
By Joe Foley published
Fans have forced a rethink of the design.

The new Range Rover logo might be the branding disaster of the year
By Daniel John published
Has JLR learned nothing from last year's Jaguar rebrand?

12 celebrity brands that are totally nailing it, and what designers can learn from them
By Tom May published
These brands have a lot to teach anyone working in design.

"I see a lot of imitators out there," JKR's Lisa Smith on today's brand challenges
By Rosie Hilder published
We chat about award-winning rebrands for The Met, USA Today and Burger King.

"You can't just be like, ‘we're going to change the world,'" Kwame Taylor-Hayford on how to create projects with social impact
By Rosie Hilder published
What does it mean to drive positive change? Co-founder of Kin shares his insight.

Behold, the Ford logo we deserved (that got rejected)
By Natalie Fear published
It was created by design legend Paul Rand.
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