Branding

Latest about Branding

Photograph of models wearing Levi's 2026 Pride collection inspired by queer biker motorcycle clubs

From Sesame Street to Levi's, these are the best Pride ads of 2026

By Jon Stapley Published

We take a look at this year's loudest and proudest campaigns.

Advertising
An image showing the side-by-side official emblems for the Alpes 2030 Olympic and Paralympic Winter Games, featuring stylized geometric gradients of blue, purple, and red that evoke a mountain peak and valley rays against a snowy alpine background.

No, you haven't accidentally downloaded a banking app – that really is the new Winter Olympics 2030 logo

By Tom May Published

Its glowing geometry feels closer to finance than fresh powder.

Logos & Icons

The OpenAI movie debacle isn't a good look for Amazon

By Daniel John Published

The studio has canned 'Artificial' – months after investing $50 billion in OpenAI.

Branding

Does the 2026 World Cup font have a problem?

By Joe Foley Published

Some designers think the custom typeface misses the net.

Fonts & Typography
IKEA flags

Ikea turns everyday objects into ingenious World Cup guessing game

By Natalie Fear Published

Sofa + octopus = Argentina?

Branding
A blurred, dynamic close-up background features a sewing machine needle in motion, with the bold white text "HIUT ABERTEIFI" superimposed in the center.

I'm crushing on this sans-serif logo from Pentagram so hard, there might be something wrong with me

By Tom May Published

I just can't stop thinking about it.

Logos & Icons

The viral World Cup logo-covering joke is already getting old

By Daniel John Published

Everyone's jumping on the brandwagon.

Logos & Icons

Heinz blacks out its logo in World Cup stunt

By Rosie Hilder Published

And proves the power of good branding.

Branding
Brand Impact Awards with hammer

Discover the Brand Impact Awards 2026 judging panel

By Rosie Hilder Published

Explore the esteemed panel for this year's edition of our prestigious branding awards.

Branding
Lidl logo

The Lidl logo is forever ruined for me thanks to this weird internet conspiracy

By Natalie Fear Published

Apparently, a mysterious beast lurks in the wordmark.

Logos & Icons
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