Branding

Latest about Branding

Supergirl logo

The new Supergirl logo is pure lovable nostalgia bait

By Natalie Fear published

I can’t even be mad at it.

Logos & Icons
Four young men standing in a line against a dark background, all with their arms crossed, looking at the camera.

Gen Z doesn't care about your brand heritage

By Tom May published

This new research offers some pretty startling insights.

Advertising
CNBC logo

The new CNBC logo is already controversial

By Joe Foley published

Another victim of minimalist design?

Logos & Icons
BMW advert

How BMW drives success with emotional branding

By Simon Ward published

The brand sells heart over horsepower.

Branding
Percy Jackson and the Olympians billboard

New Percy Jackson billboard makes a huge splash (literally)

By Natalie Fear published

It just set a whole new standard for ad campaigns.

Advertising
Sabrina Carpenter and taylor swift

When the White House hijacks your work: what creatives can learn from Sabrina Carpenter's fight

By Tom May published

This sad episode reveals some harsh truths for all of us.

Branding
Jaguar logo

Triumph or disaster? The Jaguar rebrand one year on

By Gabor Schreier published

An expert examines the impact.

Branding
Man drinking Coca-Cola

Coca-Cola vs Johnny Cash is the weirdest advertising lawsuit of the year

By Daniel John published

Did Coca-Cola walk the line?

Advertising
Spotify Wrapped artist logos

New Spotify Wrapped logos puzzle music fans

By Natalie Fear published

Can you identify all seven artists?

Logos & Icons
Utah 2034 Winter Olympics logo

New Winter Olympics logo gets icy response: "It's giving Chinese restaurant"

By Natalie Fear published

Designers aren’t holding back the scathing reactions.

Logos & Icons
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