Branding

Latest about Branding

Bad typefaces according to a design studio's list of most-hated fonts

These typefaces could be ruining your brand's designs. Here's why

By Joe Foley Published

Designers pick apart 10 of the most-used fonts.

Fonts & Typography
McDonald's Nike sneaker design

Why the McDonald's logo is blue on Nike's new shoes

By Joe Foley Published

The special-edition Book 2 are inspired by the world's most unusual McDonald's restaurant design.

Branding
Cracker Barrel logo and the old Bob's Red Mill logo design on a rainbow background

Bob's Red Mill rebrand is the Cracker Barrel logo controversy all over again

By Joe Foley Published

"They literally took Bob out of the logo".

4 Comments
Logos & Icons
The interior of a contemporary McDonald's restaurant in Richardson, Texas, showing large white laminate tables, black metal chairs and muted wood-effect panelling under oversized white pendant lights.

The 'dejoying' of McDonald's has lost me as a customer, and I'm not alone

By Tom May Published

Colour and wonder have been swapped for sterile minimalism.

Branding
Actor Will Ferrell sits enthusiastically on a yellow sofa holding a bag of Lay's potato chips, flanked by two friends cheering and surrounded by bowls of chips, during a soccer-themed gathering.

Can the 2026 FIFA World Cup become the global Super Bowl of advertising?

By Tom May Published

With billions watching, brands are asking whether the World Cup is advertising's next big opportunity.

Advertising

Mascots are back, but not as you know them

By Phill Rees Published

Future-focused brands know that mascots can embody a brand and bring it to life.

Branding
A close-up view of the back of a light green and blue octagonal watch shows its exposed mechanical movement through a transparent case back, with the stylized blue text "Royal Pop" printed in the center.

As violence breaks out over design drops, who's taking responsibility?

By Tom May Published

People are coming to blows over brands, and it needs to stop.

Branding

The ultimate logo quiz: think you know your 2010s logos?

By Rosie Hilder Published

Our logos through the decade series continues with 2010s logo trivia.

Logos & Icons

Why the best rebrands aren't the most radical

By Amalia Blum Published

Mutabor's willhaben new look proves that the boldest move is knowing exactly what not to change.

Branding
Google Workspace icons

Google’s new app icons were desperately needed

By Natalie Fear Last updated

The glow up is much more than a matter of aesthetics.

Logos & Icons
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