Branding

Latest about Branding

Taylor Swift reputation

Wait, did Taylor Swift just use web design to drop a major Easter egg?

By Georgia Coggan published

Something big could be coming.

Branding

"Mental health has gone mainstream – but only the safe parts," how one Swiss coffee brand is smashing mental health taboos

By Rosie Hilder published

This beautifully designed foundation does more than just coffee.

Branding
Amazon and Adobe logos

From Amazon to Adobe: is 2025 the year of the 'quiet rebrand'?

By Daniel John published

Jaguar, take note: splashy rebrands are so 2024.

Branding
New Google logo

The new Google logo is already proving popular

By Daniel John last updated

"Makes the current one look dated already."

Logos & Icons
Free script fonts example

The best free script fonts

By Daniel John last updated

Add personality to your designs with the best free script fonts.

Fonts & Typography

Brussels Airlines gets a new identity, but sticks with its old logo

By Rosie Hilder published

Here's yet another example of the subtle rebrand trend.

Branding
Apple fonts history, from an early Apple logo to the Apple logo today

5 times Apple chose the right font (and one it got wrong)

By Joe Foley published

Apple typography hasn't always been ideal.

Fonts & Typography

"We wanted the polar opposite of the glossy world of Shopify": How&How's creative director on Big Cartel's big rebrand

By Joe Foley published

Chris Clayton tells us how a bold, scrappy rebrand helps the original indie e-commerce platform sell itself.

Branding

The Cola wars just got interesting as Campa Cola takes over India

By Rosie Hilder published

But is its branding any good?

Branding

"Everything feels much more at home," Frontify’s director of brand on the success of Amazon’s subtle rebrand

By Rosie Hilder published

We discuss the pros and cons of tweaking vs overhauling a brand identity.

Branding
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