Branding
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No Fear’s new logo proves brands are terrified to stand out
By Natalie Fear published
Where’s the '00s attitude?

The Nintendo AI controversy, explained
By Natalie Fear published
Everything you need to know about Fingergate.

A YouTuber made 100 famous logos from Lego and shared the instructions
By Joe Foley published
The epic project shows the best logos have something in common.

Peligoni's new identity is making me dream of holidays
By Rosie Hilder published
Greek club's new look is inspired by sunshine, water and hills.
Walkers gets biggest logo change in 80 years (and I'm on board)
By Rosie Hilder published
New sunny logo hits the spot. But what does it mean?

Is the HBO logo misaligned? The controversy explained
By Rosie Hilder published
Instagrammer speaks to the original logo designer to get to the bottom of it.

Counter-fashion brand logo uses negative space beautifully
By Rosie Hilder published
New symbol is at the heart of identity for ethical fashion brand and movement.

"Vibrant, dynamic, and contemporary": How the look of the Olympic Winter Games Milano Cortina 2026 was created
By Daniel John published
We caught up with the director of brand for the Games.
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