Branding

Latest about Branding

Puma logo for Tyrese Haliburton

Tyrese Haliburton’s new logo just dropped in the coldest way possible

By Natalie Fear published

The NBA player clapped back at haters in style.

Logos & Icons

BrewDog gets its bite back with a vibrant design refresh

By Joe Foley published

And it's typography that brings the teeth.

Branding

The history of the Audi logo: from script font to mergers and rings

By Mabel Wynne published

Everything you need to know about how the Audi logo came to be.

Logos & Icons
Kia logo

We've summed up the entire Kia logo debacle (so you can finally stop reading about it)

By Mabel Wynne published

The debrief you’ve been looking for on the Kia logo debacle.

Logos & Icons
Microsoft Security

Microsoft Security’s colourful rebrand feels like a breath of fresh air

By Natalie Fear published

Koto takes a human approach to digital protection branding.

Branding

Looks like Apple is finally fixing its confusing naming system

By Joe Foley published

It should rebrand iPhone and Apple Watch while it's at it.

Branding
Reebok x Angel Reese logo

Angel Reese’s new Reebok logo drips with class

By Natalie Fear published

The WNBA star has praised the design.

Logos & Icons
Brand Impact Awards with hammer

The Brand Impact Awards 2025 are now open for entries

By Rosie Hilder published

The prestigious branding awards scheme is back for its 12th year.

Branding

Is the closure of McDonald's CosMc's restaurants really a branding fail?

By Joe Foley published

The short-lived cosmic offshoot may have served its purpose.

Branding
3D-printed sneaker

The global brands of the future are hiding in plain sight: here's how to spot them

By Tom May published

It’s time to rethink what 'brand' really means.

Branding
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