Branding

Latest about Branding

Disney+ logo

Designer's attempt to fix Disney+ logo fires up fans

By Natalie Fear Published

Allan Peters strikes again.

Logos & Icons
Example of subvertising, also known as billboard hacking or culture jamming showing modified billboard advert parodies of Calvin Klein, Tesla and Meta Glasses

From tobacco to Tesla, how the subvertising has held up a mirror to some of the biggest brands

By Joe Foley Published

Anti-advertising can have an impact, and brands need to be aware of it.

Advertising
Spider-Man swinging through New York

Spider-Man: Brand New Day proves the hero’s greatest power has always been reinvention

By Jeremy Radisich Published

For 25 years, Spider-Man movies have mastered the art of making a familiar hero feel fresh again.

Branding
old Bethesda logo and Bethesda new logo design

Bethesda's new logo design brinks peak gaming nostalgia with a nod to its iconic original branding

By Joe Foley Published

"The first decent logo redesign in recent memory".

Logos & Icons
Burger King baby burgers and Burger King pregnancy test post from Instagram

Burger King's viral pregnancy test stunt was a bold move, but it worked

By Joe Foley Published

Everyone wants to be the father.

Advertising

Type designers have created a free font that "poisons" AI

By Joe Foley Published

ShieldFont comes in six weights and pollutes unauthorised AI training.

3 Comments
Fonts & Typography

Plot twist: Apple’s ridiculed AI strategy is actually working

By Daniel John Published

Looks like Apple is having the last laugh.

Branding
Cracker Barrel old vs new logo

A bad logo could cost you your job

By Natalie Fear Published

Cracker Barrel’s CEO steps down after facing tumultuous backlash.

Logos & Icons
Anatomy's new campaign for The Horniman Museum

The Horniman Museum embraces imperfection with quirky new campaign

By Natalie Fear Published

From snails to xylophones, creative inspiration can be unexpected.

Branding
Heinz advert with blacked out branding of the word 'Heinz'. It reads 'It still has to be' Unofficial stadium ketchup is here

Which brands are still winning now the World Cup's over?

By Shaye Roseman Published

The World Cup trophy has been lifted. The brand trophy is still up for debate.

Branding
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