Branding

Latest about Branding

The new America's Best logo is a hoot

By Joe Foley published

This is a rebrand that shows great vision.

Logos & Icons

“Slowly infuse before you rapidly change your logo,” The Blackpepper Studio on the dos and don’ts of branding

By Rosie Hilder published

Brands like Jaguar, Apple, Jet2holidays and more go under the spotlight.

Branding

Brand Impact Awards 2025: credits

By Rosie Hilder published

Production credits for all the winning projects at the Brand Impact Awards 2025

Branding
American Eagle x Tru Kolors logo compared with Kai Trumps logo

New Trump logo torn to shreds by ferocious Travis Kelce fans

By Natalie Fear last updated

They've called it a "cheap rip off” of the sports star’s brand.

Logos & Icons
A diptych of album covers for "THE LIFE OF A SHOWGIRL," features an elaborately dressed Taylor Swift in rhinestone-studded showgirl costumes, depicted in a rich, textured setting on the left and submerged in vibrant, turquoise water on the right. The images are a conceptual presentation for an album, with accompanying vinyl pressings shown below the main photos.

Taylor Swift’s Easter Eggs are a masterclass in creative mischief – and they're heating up

By Tom May last updated

Here's what every creative can learn from this.

Branding
Adidas Three Stripe logo on a black background

Adidas' new logo has a secret design

By Natalie Fear last updated

The 2026 World Cup kits feature a refreshed new look.

Logos & Icons
Palmetto branding

Palmetto just sent boring eco energy branding to its grave

By Natalie Fear published

It’s all about abundance.

Branding

Suzuki's new logo is a modern triumph

By Georgia Coggan last updated

This is how to redesign for the digital age.

Logos & Icons
Spotify typography

Why Spotify hired a dedicated typographer

By Rosie Hilder published

Bianca Berning on working for the world's largest streaming service.

Fonts & Typography

"Some UK brands are definitely tired," Koto's James Greenfield on the state of branding today

By Rosie Hilder published

Co-founder of Koto explores the agency's recent Amazon refresh and more.

Branding
1 2 3 4 5 6 7 8 9 Archives