Branding
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How Taylor Swift, Lego and Star Wars nail brand collaboration
By Tiffanie Lane Published
Success depends on these factors.

Why celebrity World Cup ads aren't always a good idea
By Matt Boffey Published
Using top talent doesn't guarantee a win.

The World Cup forced this brand to hide its logo – then it backfired
By Natalie Fear Published
This is how to own the World Cup’s logo free rule

KFC's The Colonel gets a subtle makeover in new rebrand
By Rosie Hilder Published
And the bucket looks different too.

New Minnesota Timberwolves logo is a howling success
By Natalie Fear Published
Fans are loving the blend of heritage and modern design.

X marks the flop: new Pirate’s Booty logo sparks design mutiny
By Natalie Fear Published
You know it’s bad when you get AI allegations.

The creative trends defining World Cup advertising
By Graham McKenna Published
Football legends, Hollywood stars, and fan culture are dominating early World Cup creative, but the smartest brands know celebrity alone won't be enough.

'When you strip out culture, you get a hollow brand’: why India is killing the design game
By Natalie Fear Published
Mother Tongue’s Shruti Singhi discusses the danger of neutral branding and the value of authenticity.
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