Branding

Latest about Branding

The OpenAI movie debacle isn't a good look for Amazon

By Daniel John Published

The studio has canned 'Artificial' – months after investing $50 billion in OpenAI.

Branding

Does the 2026 World Cup font have a problem?

By Joe Foley Published

Some designers think the custom typeface misses the net.

Fonts & Typography
IKEA flags

Ikea turns everyday objects into ingenious World Cup guessing game

By Natalie Fear Published

Sofa + octopus = Argentina?

Branding
A blurred, dynamic close-up background features a sewing machine needle in motion, with the bold white text "HIUT ABERTEIFI" superimposed in the center.

I'm crushing on this sans-serif logo from Pentagram so hard, there might be something wrong with me

By Tom May Published

I just can't stop thinking about it.

Logos & Icons

The viral World Cup logo-covering joke is already getting old

By Daniel John Published

Everyone's jumping on the brandwagon.

Logos & Icons

Heinz blacks out its logo in World Cup stunt

By Rosie Hilder Published

And proves the power of good branding.

Branding
Brand Impact Awards with hammer

Discover the Brand Impact Awards 2026 judging panel

By Rosie Hilder Published

Explore the esteemed panel for this year's edition of our prestigious branding awards.

Branding
Lidl logo

The Lidl logo is forever ruined for me thanks to this weird internet conspiracy

By Natalie Fear Published

Apparently, a mysterious beast lurks in the wordmark.

Logos & Icons

What's going to be big at Cannes Lions this year?

By Rosie Hilder Published

The way we view creativity is changing.

Branding

The ultimate advert quiz: think you know your 1930s ads?

By Rosie Hilder Published

Our adverts through the decade series starts with 1930s advert trivia.

Logos & Icons
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