Branding

Latest about Branding

Nothing 'new' logo

Nothing's new logo is giving me Jaguar flashbacks

By Natalie Fear published

But is it here to stay?

Logos & Icons
Volvo Centum

'Not just a typeface': Volvo's new font wants to keep you safe

By Daniel John published

Volvo Centum will arrive this year.

Fonts & Typography
Voy ad reading "It's not him. It's his hormones."

Voy’s rage bait ads are painfully miscalculated

By Natalie Fear published

"I almost feel sorry for the cis men reading these posters."

Advertising
Host Claudia Winkleman poses in front of a Scottish castle and stone fire pits, with two mysterious green-cloaked figures in the background.

The Traitors branding is murderously good. Design experts explain why

By Tom May published

The experts unpack what makes it so compelling.

Branding
David protein bar ad featuring Julia Fox, with text that reads "Men disappoint. David satisfies."

Unpacking the "tired straight-male fantasy” of David protein bar ads

By Natalie Fear published

Spike Spondike dissects the Devour campaign.

Advertising
Testicular Cancer Foundation's campaign featuring a man making a large phallus out of snow

This raunchy ad is unexpectedly important

By Natalie Fear published

Have you checked your snowballs?

Advertising
Honda 0 Series

The new Honda logo is a delightful throwback

By Daniel John published

It's giving 1961 vibes.

Logos & Icons
Minnesota Vikings, Baltimore Ravens, Green Bay Packers, Los Angeles Chargers, Philadelphia Eagles, Carolina Panthers NFL logos

'Appeasing fans doesn't mean standing still': inside the art of NFL logos

By Natalie Fear published

Industry experts weigh in on the power of sports branding.

Logos & Icons

The best Super Bowl adverts from the 2020s (so far)

By Rosie Hilder published

These top 10 adverts all hit the spot.

Advertising

Why you shouldn't fear the LHF ad ban

By Thomas Walters published

The Less Healthy Food ban presents an opportunity for creatives.

Advertising
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