Branding

Latest about Branding

How Double Diamond revived a retro brand without it feeling dated

By Joe Foley published

'Little Man' is older but feels fresher than ever.

Branding

The new America's Best logo is a hoot

By Joe Foley published

This is a rebrand that shows great vision.

Logos & Icons
Crushed Red Bull can in a person's hands

What we can learn from Red Bull’s legendary empty can campaign

By Natalie Fear published

Urban myth or not, it’s a brilliant tactic.

Advertising
Friend AI billboard vandalised by NYC commuters.

These provocative AI billboards were designed to be hated

By Natalie Fear published

I’m tired of rage-bait marketing

Advertising

“Slowly infuse before you rapidly change your logo,” The Blackpepper Studio on the dos and don’ts of branding

By Rosie Hilder published

Brands like Jaguar, Apple, Jet2holidays and more go under the spotlight.

Branding
close up of 4 finger KitKat

KitKat comes for Apple in cheeky iPhone 17 parody ad

By Natalie Fear published

Feast your eyes on the "Four Finger Pro”.

Advertising

Brand Impact Awards 2025: credits

By Rosie Hilder published

Production credits for all the winning projects at the Brand Impact Awards 2025

Branding
American Eagle x Tru Kolors logo compared with Kai Trumps logo

New Trump logo torn to shreds by ferocious Travis Kelce fans

By Natalie Fear last updated

They've called it a "cheap rip off” of the sports star’s brand.

Logos & Icons
A diptych of album covers for "THE LIFE OF A SHOWGIRL," features an elaborately dressed Taylor Swift in rhinestone-studded showgirl costumes, depicted in a rich, textured setting on the left and submerged in vibrant, turquoise water on the right. The images are a conceptual presentation for an album, with accompanying vinyl pressings shown below the main photos.

Taylor Swift’s Easter Eggs are a masterclass in creative mischief – and they're heating up

By Tom May last updated

Here's what every creative can learn from this.

Branding
Adidas Three Stripe logo on a black background

Adidas' new logo has a secret design

By Natalie Fear last updated

The 2026 World Cup kits feature a refreshed new look.

Logos & Icons
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