Latest about Branding
A new online archive tries to predict Microsoft's next confusing rebrand
The Microsoft Rebrand Registry is the resource we never knew we needed.
Ikea's latest clever billboard adverts work because they reveal a common truth about every home
The furniture giant is coming clean.
This is the most beautiful logo I've seen in years, but there's just one problem
FIBA's new logo to promote the Polynesian Cup looks fabulous. But is it actually doing its job as a logo?
The new CD Projekt Red logo just sparked the weirdest backlash graphic design has ever seen
This bird just got angrier – and the brand's critics fans too.
The return of Twitter could be a happy ending after the worst rebrand of all time
The "reclaimed" Twitter.now wants to rebuild social media (while trolling Elon Musk).
Nope, the new Apple Mac mini ad isn't AI – and there's a delightful BTS video to prove it
It's a celebration of human craft.
Calendly's finally fixed its toilet bowl of a logo design
A squiggly, wobbly rebrand pulls the chain on the previous identity.
How did the violent Obsession-inspired golf ad ever get approved?
Callaway has apologised, but the ad shows the risks of chasing viral trends.
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