Branding

Latest about Branding

Donald Trump against a gold background

Forget red white and blue, Trump’s America is shamelessly paved in fool's gold

By Natalie Fear published

But is this garish branding losing its shine?

Branding

3 lessons learned from Nike, adidas and their competitors

By Carl Ronander published

Surrounded by runners? The brands are doing something right.

Branding
Shutterstock new visual identity

Shutterstock’s ‘safe’ rebrand is mundane, but perfect

By Natalie Fear published

It’s unpretentious design that serves its purpose.

Branding
An image of Charli XCX and the Ford logo on a Ford truck

Ford is stoked about Charli XCX fans flipping its logo

By Joe Foley published

Is the F-150 the ultimate Bratmobile?

Logos & Icons

"We wanted it to be really inviting for all types of creatives," JKR's Lisa Smith on D&AD's enticing new identity

By Rosie Hilder published

How do you design for creatives? With drama, it turns out.

Branding

People are just discovering a hidden secret in the Milwaukee Brewers logo – thanks to a quiz show

By Joe Foley published

It pays to know your sports logos.

Logos & Icons
Google Android by R/GA

The challenges of branding in 2025: from staying relevant to designing for Gen Z

By Rosie Hilder published

I speak to Frontify's James Fooks-Bale to discover how brands can get ahead.

Branding
NBA Finals Game 2

Hey NBA, did you think we wouldn’t notice these abysmal digital logos?

By Natalie Fear published

Points for effort, zero for execution.

Logos & Icons
iPhone 17 Air render

Does Apple's rumoured iPhone rebrand reveal a company in crisis?

By Daniel John published

Perhaps the next 'iPhone moment' won't come from Apple.

Branding

Wikipedia's fashion collection actually looks surprisingly cool

By Joe Foley published

Finally, a brand collab that has something to say.

Branding
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