Branding

Latest about Branding

Looks like Apple is finally fixing its confusing naming system

By Joe Foley published

It should rebrand iPhone and Apple Watch while it's at it.

Branding
Reebok x Angel Reese logo

Angel Reese’s new Reebok logo drips with class

By Natalie Fear published

The WNBA star has praised the design.

Logos & Icons
Brand Impact Awards with hammer

The Brand Impact Awards 2025 are now open for entries

By Rosie Hilder published

The prestigious branding awards scheme is back for its 12th year.

Branding

Is the closure of McDonald's CosMc's restaurants really a branding fail?

By Joe Foley published

The short-lived cosmic offshoot may have served its purpose.

Branding
3D-printed sneaker

The global brands of the future are hiding in plain sight: here's how to spot them

By Tom May published

It’s time to rethink what 'brand' really means.

Branding
Man using phone against a colourful patterned background

Erm… just checking, but social media's dead now, right? Even Mark Zuckerberg knows it

By Tom May published

Mark Zuckerberg's admitted as much in court.

Social Media
VSA Partners new Design for Better initiative

These iconic logo rebrands ditch design briefs to embrace the joy of creativity

By Natalie Fear published

VSA Partners encourages creative autonomy to create Design for Better.

Logos & Icons
Adobe logo

It's not that 'people don't like change', it's that your logo isn't as good as these

By Tom May published

Like it or not, public criticism is often justified.

Logos & Icons
Dạ-Hợp logo

This restaurant branding is the perfect fusion of class and contemporary design

By Natalie Fear published

M — N Associates blends contrasting aesthetics under one roof.

Branding
Evvy branding

'It's a radical inversion of penis envy': how Evvy rewrote the rulebook on women’s health branding

By Natalie Fear published

Vaginal health shouldn’t be something to hide.

Branding
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