Branding

Latest about Branding

Brand Impact Awards 2025 shortlist announced

By Rosie Hilder published

Our prestigious judging panel has selected 67 world-class projects for this year's BIA shortlist.

Branding

Nike has an existential crisis in risky 'Why do it?' campaign

By Joe Foley published

Why mess with it?

Branding
Blank Street sign

I hate minimalist branding but Blank Street has won me over

By Natalie Fear published

The sleek refresh perfectly suits the brand.

Branding

8 ways to make your audience feel something

By James Barnes published

Nail experiential design with these pro tips.

Branding
J. Crew AI ads

J. Crew’s AI ads are so convincing they almost fooled me

By Natalie Fear published

Internet sleuths at Blackbird Spyplane uncovered the truth.

Branding
Blood Cancer United identity

Blood Cancer United unveils powerful new brand identity

By Natalie Fear published

The rebrand puts community at its core.

Branding
Kim Kardashian and Lionel Messi alongside the Sun Day Red, SKYLRK, Nike Jumpman and Skims logos.

Think you know your celebrity logos? This quiz might prove otherwise

By Natalie Fear published

Can you score top marks?

Logos & Icons
& Other Stories logo

The dreaded minimalist logo trend claims another fashion victim

By Natalie Fear published

& Other Stories gets an underwhelming makeunder.

Logos & Icons
Avengers Doomsday updated logo

Dear Marvel, please stop changing the Avengers: Doomsday logo

By Natalie Fear published

Behold, the old design now with extra green.

Logos & Icons
Volvo logo over an image from a Volvo AI advert

5 failed AI ads that prove human creativity is still superior

By Natalie Fear published

From Volvo to Vogue, here are the worst offenders.

Branding
1 2 3 4 5 6 7 8 9 Archives