Branding

Latest about Branding

BUCK branding for Eventbrite

"Chasing trends gets you nowhere”: the secret to standout branding with BUCK’s Ben Langsfeld

By Natalie Fear published

It’s all in the details.

Branding
An illustration of credit cards in a spiral design representing the concept of service design

Service design isn't just a buzzword – it makes happier people

By Joe Foley published

Design companies need to catch up with this invisible field, says Clive Grinyer.

Branding

When should you make a break with a brand identity?

By Charlie Skinner published

In a nostalgia-filled world, is it ever okay to completely disown your past?

Branding

The best ambigram logos (and two controversial designs that didn't work)

By Joe Foley published

From tech to cars, these logos show the power of symmetry in brand design.

Logos & Icons
Wild/Estrid/Grind product design and branding

Why I'm finally turning my back on Gen Z branding

By Natalie Fear published

The ‘it-girl’ fantasy is wearing thin.

Branding
A series of 4 AI-generated logos for a Fantasy Premier League team

I tried Adobe's Fantasy Premier League logo generator, and the results are worse than my squad's

By Joe Foley published

Relegation beckons.

Logos & Icons
St John's College rebrand

Take note, this is how you modernise a 500-year-old brand

By Natalie Fear published

Cambridge University's St. John's College gets a slick new look.

Branding

QUIZ: How well do you know car brands? Take the ultimate car logo quiz

By Rosie Hilder published

Are you a total car nerd or a bit of a washout? Find out with this quiz.

Logos & Icons
Polaroid campaign

Polaroid just dropped the most iconic anti-AI ad of the year

By Daniel John published

Nostalgia and a timely message combine in a potent new campaign.

Branding

New 'intimate content' app gets a sophisticated brand

By Rosie Hilder published

It's all about the gradients.

Branding
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