Branding
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Kanal's brand identity is marvellously abstract
By Natalie Fear published
It’s much more than empty visuals.

Heineken takes on Heinz in ultra-satisfying parody ad
By Natalie Fear published
Finally, a good use for a brand war.

The Italian Embassy's new logo looks surprisingly familiar
By Natalie Fear published
And it’s no coincidence.

Why the failure of Melania's documentary is good news for the advertising industry
By Tom May published
Even $35 million in marketing can only achieve so much.

What the insanity around BTS can teach us about branding in 2026
By Tom May published
The K-pop comeback reveals the future of customer loyalty.

This dazzling rebrand makes cleaning actually look like fun (yes, really)
By Rosie Hilder published
Fabulosa's new look makes me almost want to reach for the mop.

10 big brands with ridiculously similar logos
By Nick Carson last updated
These famous companies' similar logos will give you design déjà vu.

Move over, TikTok: Why everyone's suddenly talking about UpScrolled
By Daniel John published
The app has seen a surge of downloads.
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