Latest about Branding
Move over Duolingo, there’s a new brand mascot in town
Niles the Crocs crocodile has won my heart.
Amazon's destruction of rare books is a betrayal of the brand's origins
Fahrenheit 451 isn't a great look for the "Earth's biggest bookstore".
These clever Coyote Vs Acme ads are stopping traffic
Acme's catastrophic products have smashed their way into the real world.
Has Apple dropped the ball with its Gen Z marketing?
I miss when the brand felt like a cool millennial uncle.
Tell us what you think about the new Instagram wordmark
The social media platform's new look is proving divisive.
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These suggestive billboard posters are making people do a double take
'What's in your vag?' is an intimate twist on a viral trend.
Instagram's new brand identity is more than just a wordmark
The platform's new look is designed to "flex and grow".
While you were angry at Instagram, Jif quietly debuted a perfect new logo
It’s a subtle tweak that does exactly what was needed.
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