Branding

Latest about Branding

Shepherd and Wedderburn/Serena Williams logos

Spot the difference: Law firm accused of copying Serena Williams’ logo

By Natalie Fear published

The tennis star is yet to comment.

Logos & Icons
Versace, Burberry, Yves Saint Laurent, Hermès, Gucci logos

Think you’re a catwalk connoisseur? Take this fashion logo quiz to test your skills

By Natalie Fear published

Are you style savvy enough to get top marks?

Logos & Icons
Smash advert that reads "We are Smash. We Transfer. No BS

WeTransfer gets smashed in rival's provocative ads

By Natalie Fear published

Smash’s unapologetic brand beef is commendable.

Advertising
BMW iX3

BMW quietly dropped a new logo

By Daniel John published

It's a subtle but impactful update.

Logos & Icons

Why Jaguar's right to stick to its controversial rebrand

By Joe Foley published

The company had to take a risk.

Branding
Tilt rebrand by Ragged Edge.

Tilt proves fintech branding can have a soul

By Natalie Fear published

The design embraces imperfection.

Branding
Assorted coloured newspaper print style letters overlapping

The ultimate guide to font pairings: top tips and best font pairings

By Ruth Hamilton last updated

The best font pairings for typographical inspiration.

Fonts & Typography
Heinz ads

Heinz just won the logo-less advert trend

By Natalie Fear published

You’ll never look at fries the same.

Advertising
Gucci bags on shelves

Why luxury brands need to stop selling things

By Louise Odquier published

The future of luxury looks like a members' club.

Branding
Superman, Spiderman, Batman and the Flash logo

Only superfans can score 6/6 in this superhero logo quiz

By Natalie Fear published

Are you a crime-fighter connoisseur, or just a sidekick?

Logos & Icons
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