Branding

Latest about Branding

Forget AI: shrinkflation is the real threat to your brand strategy

By Tom May published

Branding

PepsiCo rebrands for the first time in 25 years, and I'm underwhelmed

By Rosie Hilder published

The new logo seems overly complicated.

Logos & Icons
Fanta Halloween 2025

“Audiences hold the mic”: how virality became Fanta’s secret marketing weapon

By Natalie Fear published

Global VP Ibrahim Salim Khan discusses the value of harnessing fan power.

Branding

Soho Radio's rebrand nails the sticker book aesthetic

By Rosie Hilder published

DJs can create their own assets using the fresh new look.

Branding

What trend do you wish would come back?

By Rosie Hilder published

I spoke to three speakers at Paradigms to get their thoughts.

Branding
Teremana Tequila website

5 celebrity brands that are nailing it, and what we can learn from them

By Rosie Hilder published

It's not all about having a big following.

Branding
Dolmio ad

Dolmio strips down for World Pasta Day, and it’s surprisingly tasteful

By Ian Dean published

A risqué nude pasta ad (yes, really).

Advertising

What trend do you wish would die?

By Rosie Hilder published

I asked five speakers at Paradigms conference to share their thoughts.

Branding
Two tall cans of "Liquid Death" water, one black sparkling and one white mountain water, with a gold logo of a melting skull, set against a backdrop of snowy mountains.

Many famous brands fail to go global, and I think I know why

By Tom May published

Corporate arrogance will always slam up against reality.

Branding

Ingenious optical illusion ads will make you see McDonald's on every dancefloor

By Joe Foley published

This might be why you want a Big Mac after a night out.

Advertising
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