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Even Madonna couldn't stop Chelsea FC fans from ripping into the new kit
By Natalie Fear Published
The 'Can’t Tame Us' campaign hasn’t convinced everyone.

I dare you not to react to KFC's viscerally disgusting new billboards
By Georgia Coggan Published
Uncommon goes macro for new campaign – but you'll wish they hadn't.

The Patagonia logo lawsuit controversy is every brand's worst nightmare
By Joe Foley Published
Patagonia vs Pattie Gonia could be the ugliest branding battle of the year.

All the Taylor Swift x Toy Story 5 Easter Eggs so far
By Georgia Coggan Last updated
This is getting out of hand.

AI Hideo Kojima wears Prada in controversial sci-fi campaign
By Joe Foley Published
With retro vibes and a ridiculous kaiju, what is the game designer saying about AI?

Why the Ferrari Luce is so controversial, and how the car brand should respond
By Joe Foley Published
Four branding experts reveal where the iconic carmaker went wrong. It comes down to two words.

The ultimate logo quiz: think you know your 2020s logos?
By Rosie Hilder Published
Our logos through the decade series continues with 2020s logo trivia.

Dear Apple: if your new icons need a manual, they're not working
By Georgia Coggan Published
Apple's new suite of app icons come with an explainer guide.
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