Branding
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Buc-ee's infamous logo design lawsuits are coming back to bite it
By Joe Foley Published
It's just become the most-trolled brand in the US.

Netflix, get that man out of your billboard
By Natalie Fear Published
The Last House can't escape the live-action ad trend.

BMW's controversial Spider-Man advert could be even more damaging than the Jaguar rebrand
By Joe Foley Published
Customers didn't appreciate the "surprise" gift.

Vermont's logo looks like it was made in five seconds... so why do I love it?
By Tom May Published
It's anything but bland, and that needs to be celebrated.

No beaver logo is safe from Buc-ee’s legal wrath
By Natalie Fear Published
The brand has kick-started another design battle.

Berlin Museum breaks the rules of branding with EIGHTY-ONE different logos
By Joe Foley Published
Design genius or a confusing cop out?

Did Coca-Cola need a redesign? Design experts weigh in on the new look
By Daniel John Published
Small tweaks can have a big impact on a brand identity.

Why Sennheiser's brand chief is bringing London's underground club scene to the top of the Shard
By Beren Neale, Tom May Published
Bridging the worlds of consumer audio and club culture.
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