Branding
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How looking to Lego and Barbie could have saved Claire's
By James Ramsden published
Heritage isn't inherited. Brand strategy needs more than nostalgia

Airport logo falls victim to Trump’s goldwashing Presidential plague
By Natalie Fear published
RIP Palm Beach, hello President Donald J. Trump International Airport.

Why AI brands are obsessed with serif fonts
By Daniel John published
We talk to a creative director at Monotype about the rising trend for 'human' type.

'Embarrassing,' 'Shameless', 'Pathetic': Military logo scrapped after fierce backlash
By Natalie Fear published
The Japanese SDF have retired the gun-slinging elephant logo.

Did Apple inspire the new Xbox logo?
By Daniel John published
The new design certain looks... glassy.

I’m cautiously excited for the return of Vine
By Natalie Fear published
Can it really build an AI slop-free social media haven?

Brands are forgetting the ‘personal’ in personal devices
By Tom Hostler published
As interfaces disappear and upgrades matter less, differentiation is shifting to identity, behaviour and form. Our so-called 'personal' device brands need to catch up.

How LA28's "unapologetically type-forward" approach nailed Olympic branding
By Natalie Fear published
Monotype’s senior executive creative director, Charles Nix, discusses the underrated power of typographical design.
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