Branding
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People can't work out the person who inspired this strange McDonald’s ad
By Natalie Fear published
Do you know who it is?

Why the Liquid Death x Pop-Tarts collab is absolute genius
By Iván Mato published
Even if some might say it looks rather disgusting.

The good, the bad and the AI of World Cup 2026 adverts
By Joe Foley published
From Messi and Timothee Chalamet to an AI David Beckham, who wins the battle of the World Cup ads?

Apple really wants to be king of the fruit logos
By Natalie Fear published
Not even citrus is safe from its wrath.

Tesla's mysterious new logo design has sparked some surprising theories
By Joe Foley published
Will the new Roadster fly... or does Elon Musk just like The Punisher?

Charli XCX buries BRAT with minimalist new single cover
By Natalie Fear published
We’ve reached the other end of the anti-design spectrum.

This super subtle rebrand is as smooth as butter
By Natalie Fear published
Anchor unveils a refined identity with heritage and heart.

4Creative’s "perpetually unfinished” logo doesn’t care for conventionality
By Natalie Fear published
Channel 4’s in-house agency unveils a rebrand with raw personality.
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