Branding

Latest about Branding

David and victoria beckham

The Beckham's brand implosion was written in the ’90s

By Georgia Coggan published

This was hardwired into the roots of the brand.

Branding
YouTube logo

The YouTube logo: a history

By Joe Foley last updated

The YouTube logo history and evolution provides a lesson in restrained design.

Logos & Icons

Why Lego's Smart Bricks are a thoughtful evolution for the brand

By Roberto Verona published

Progress doesn't have to mean complete reinvention.

Branding
Nothing 'new' logo

Nothing's new logo is giving me Jaguar flashbacks

By Natalie Fear published

But is it here to stay?

Logos & Icons
Volvo Centum

'Not just a typeface': Volvo's new font wants to keep you safe

By Daniel John published

Volvo Centum will arrive this year.

Fonts & Typography
Voy ad reading "It's not him. It's his hormones."

Voy’s rage bait ads are painfully miscalculated

By Natalie Fear published

"I almost feel sorry for the cis men reading these posters."

Advertising
Host Claudia Winkleman poses in front of a Scottish castle and stone fire pits, with two mysterious green-cloaked figures in the background.

The Traitors branding is murderously good. Design experts explain why

By Tom May published

The experts unpack what makes it so compelling.

Branding
David protein bar ad featuring Julia Fox, with text that reads "Men disappoint. David satisfies."

Unpacking the "tired straight-male fantasy” of David protein bar ads

By Natalie Fear published

Spike Spondike dissects the Devour campaign.

Advertising
Testicular Cancer Foundation's campaign featuring a man making a large phallus out of snow

This raunchy ad is unexpectedly important

By Natalie Fear published

Have you checked your snowballs?

Advertising
Honda 0 Series

The new Honda logo is a delightful throwback

By Daniel John published

It's giving 1961 vibes.

Logos & Icons
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