England footballer Bukayo Saka has slyly debuted his new logo in a recent World Cup match. While his fancy feet on the pitch make it hard to spot, some eagle-eyed viewers were quick enough to sneak a peek at the new look, which will feature on his new Stone Island x New Balance collab.
In keeping with the best logos, Saka's signature design embraces simplicity without sacrificing style. Punchy, bold and contemporary, the logo is a prime example of keeping this clean while maintaining a sense of personality – see if you can spot it below.
The logo features on the new Stone Island x New Balance Furon Elite FG v9 as part of the Summer _’026 capsule collection, paying homage to '90s football culture with a modern twist. The design in question features a stylised rendition of Saka's 'BS' initials in a graphic, lightning bolt motif. With crisp lines and clever composition, the design has an effortless, slick appeal that radiates attitude.
While Saka has been partnered with New Balance since 2021, the reveal of his official logo marks an exciting development, suggesting that it will continue to flesh out the footballer's presence within the brand.
For more World Cup news, check out what happened when FIFA demanded this brand to hide its logo, or check out the best World Cup kits from this year.
