Branding

Latest about Branding

Twitter logo before and after - a blue bird and a white 'x' on black

Musk's terrible Twitter rebrand ends with a whimper

By Daniel John published

One last debacle for the messiest rebrand of the decade.

Branding
Gen alpha teenagers stood in a row

5 ways brands can truly engage Gen Alpha, according to a pro

By Helenor Gilmour published

How to seem 'cool' to the next generation.

Branding

Quiz: How well do you know the Apple logo?

By Rosie Hilder published

Take my quiz to find out.

Logos & Icons

I'm absolutely loving the Affinity rebrand

By Rosie Hilder published

It's fresh, it's fun, it's cool af.

Branding

New Olympic Rings Pasta boxes are a thing of beauty

By Rosie Hilder published

And the shaped pasta is pretty cool, too.

Branding

Forget AI: shrinkflation is the real threat to your brand strategy

By Tom May published

Branding

PepsiCo rebrands for the first time in 25 years, and I'm underwhelmed

By Rosie Hilder published

The new logo seems overly complicated.

Logos & Icons
Fanta Halloween 2025

“Audiences hold the mic”: how virality became Fanta’s secret marketing weapon

By Natalie Fear published

Global VP Ibrahim Salim Khan discusses the value of harnessing fan power.

Branding

Soho Radio's rebrand nails the sticker book aesthetic

By Rosie Hilder published

DJs can create their own assets using the fresh new look.

Branding

What trend do you wish would come back?

By Rosie Hilder published

I spoke to three speakers at Paradigms to get their thoughts.

Branding
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