Branding

Latest about Branding

Oasis, Oasis logo, Definitely Maybe album cover, a Britpop sign on a union flag and an Oasis-inspired Lidl coat design

Why Oasis definitely maybe has the best band branding ever

By Joe Foley published

The Britpop revival highlights a legacy that goes beyond music.

Branding
A person doing exercises before designing a logo

9 exercises to do before you start designing a logo

By Joe Foley published

Don't skip these tasks.

Logos & Icons
HBO logo and possible new Max logo

The HBO Max rebrand just keeps getting messier

By Daniel John published

What's in a name?

Branding

Was this disastrous new logo designed for the wrong football team?

By Joe Foley published

Fans have forced a rethink of the design.

Logos & Icons
Range Rover

The new Range Rover logo might be the branding disaster of the year

By Daniel John published

Has JLR learned nothing from last year's Jaguar rebrand?

Logos & Icons

This new logo literally has legs

By Rosie Hilder published

And I'm loving it.

Branding
Promo for Honest featuring Jessica Alba holding a box of beauty products

12 celebrity brands that are totally nailing it, and what designers can learn from them

By Tom May published

These brands have a lot to teach anyone working in design.

Branding

"I see a lot of imitators out there," JKR's Lisa Smith on today's brand challenges

By Rosie Hilder published

We chat about award-winning rebrands for The Met, USA Today and Burger King.

Branding

"You can't just be like, ‘we're going to change the world,'" Kwame Taylor-Hayford on how to create projects with social impact

By Rosie Hilder published

What does it mean to drive positive change? Co-founder of Kin shares his insight.

Branding
Unused Ford logo

Behold, the Ford logo we deserved (that got rejected)

By Natalie Fear published

It was created by design legend Paul Rand.

Logos & Icons
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