Branding
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Does Apple's rumoured iPhone rebrand reveal a company in crisis?
By Daniel John published
Perhaps the next 'iPhone moment' won't come from Apple.

Wikipedia's fashion collection actually looks surprisingly cool
By Joe Foley published
Finally, a brand collab that has something to say.

'We need more designers evolving into super creatives’: how to build a future proof brand
By Natalie Fear published
JKR’s executive creative directors discuss the importance of creative hybridity.

'The goal is emotional resonance’: how to create a standout brand in 2025
By Natalie Fear published
JKR’s executive creative directors discuss how to build an iconic identity.

The best rebrands of all time
By Tom May last updated
Even the biggest brands can't stay the same for ever.

15 of the best audio logos and why they work
By Tom May last updated
These iconic examples of sonic logos show us how it's done.

NBA fans think Orlando Magic’s new logo has lost its sparkle
By Natalie Fear published
They think it’s too “safe” and “corporate”.

Discover the Brand Impact Awards 2025 judging panel
By Rosie Hilder published
Explore the esteemed panel for this year's edition of our prestigious branding awards.
Daily design news, reviews, how-tos and more, as picked by the editors.