Branding

Latest about Branding

How BMW Motorrad transformed its brand

By Amalia Blum, Heinrich Paravicini published

From product to experience.

Branding

I'm addicted to watching this logo unfurl

By Rosie Hilder published

The new identity for Furl transforms itself beautifully.

Branding
An image of Santa Claus from an AI-generated Coca-Cola Christmas advert

What brands can learn from Coca-Cola's terrible AI Christmas ad

By Joe Foley published

Experts (and readers) respond to the most controversial advert of 2025.

Advertising
Sol beer branding

Sol dusts off the archives in sunny rebrand

By Natalie Fear published

Heritage design gets a modern makeover.

Branding

Will my daughter love the same brands I do?

By Satoru Wakeshima published

An exploration of generational brand loyalties and their staying power.

Branding
Heinz ads

Ingenious new Heinz ads reinvent the tomato

By Natalie Fear published

The adorable designs have won my heart.

Advertising

One mistake just turned this PSV shirt into a collector's item

By Daniel John published

How did nobody spot this?

Logos & Icons
Children in need pudsey bear

What Children in Need must do to stay culturally relevant

By Vicky Bullen published

From TikTok to Jamie Laing.

Branding
Football on pitch

UEFA's Euro 2028 logo is simply perfect

By Natalie Fear published

Fans love the “uplifting” vibe.

Logos & Icons
Buc-ee's logo

Buc-ee’s heated logo dispute is the ultimate battle of the rodents

By Natalie Fear published

It’s allegedly made some strict demands for its opponent.

Logos & Icons
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