Branding

Latest about Branding

Is the HBO logo misaligned? The controversy explained

By Rosie Hilder published

Instagrammer speaks to the original logo designer to get to the bottom of it.

Logos & Icons

Counter-fashion brand logo uses negative space beautifully

By Rosie Hilder published

New symbol is at the heart of identity for ethical fashion brand and movement.

Branding

"Vibrant, dynamic, and contemporary": How the look of the Olympic Winter Games Milano Cortina 2026 was created

By Daniel John published

We caught up with the director of brand for the Games.

Branding

Gamers are arguing over the Mario Kart logo

By Daniel John published

Which do you prefer?

Logos & Icons
MacOS Tahoe icons

Has Apple forgotten its own design guidelines?

By Daniel John published

macOS Tahoe's 'cluttered' icons are infuriating users.

Logos & Icons

Is The Traitors UK logo hiding something?

By Rosie Hilder published

That hooded figure may be more versatile than we thought.

Logos & Icons
TikTok logo

The TikTok logo: history and inspiration

By Joe Foley last updated

Discover the hidden meaning behind the TikTok logo.

Logos & Icons
A white Tesla Model 3 driving along a winding mountain highway under a cloudy sky.

Second place really doesn't look good on Tesla

By Tom May published

Elon's company faces a complete identity crisis.

Branding

New BMW Alpina logo is a sleek nod to the past

By Rosie Hilder published

The two brands are finally joining forces, but is their logo any good?

Logos & Icons
A highly detailed, vibrant illustration focusing on the bandaged head and exposed muscular anatomy of a figure surrounded by ornate laboratory equipment and flowers.

The one design trend I want to see more of in 2026

By Tom May last updated

The typography on these posters fills me with joy

Fonts & Typography
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