Branding
Explore Branding
Latest about Branding

Everyone calm down, designers didn't get paid half a million to move a dot
By Tom May published
Yet again, British tabloids have turned professional branding work into misleading clickbait and political misrepresentation.

Species that fail to evolve go extinct. The same goes for brands
By Frederico Gelli published
D&AD Jury President for Brand Identity Refresh shares why the best brands eschew trends.

I can't believe I fell for that ridiculous floating Louis Vuitton logo
By Daniel John published
CGI marketing stunts are becoming harder to spot.

Substack is the best place on the internet – let's hope the brands don't ruin it
By Daniel John last updated
It was only a matter of time until the companies came-a-calling.

Why typography is key to good branding, straight from a pro
By Tom Foley published
Brand Impact Awards judge reveals the 4 typographic dials you need to get it right.

Meet the Brand Impact Awards Craft and Innovation panels
By Georgia Coggan published
Explore the judges for our specialist awards at the BIAs 2025.

Here's when you should change a logo, according to the leader behind Walmart, Burger King and Uber rebrands
By Rosie Hilder published
JKR's Lisa Smith explains the art of the rebrand.

How an inside joke between designers became a cult Instagram account
By Natalie Fear published
Malika Favre and George Wu bring the fun back to our feeds.
Daily design news, reviews, how-tos and more, as picked by the editors.