Super Bowl

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Bad Bunny Super Bowl half-time show

Colourist answers creatives' big question about Bad Bunny's dazzling Super Bowl show

By Joe Foley published

The radical half-time show was a joy for colour geeks.

Film & Video
Dunkin' Donuts Super Bowl ad

Dunkin’ Donuts digitally de-aged ‘90s actors and I’m terrified

By Natalie Fear published

The Super Bowl ad has sparked scathing AI allegations.

3 Comments
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Super Bowl logo 2027

New Super Bowl logo, same old conspiracy theory

By Rosie Hilder published

What secrets is 2027's logo hiding?

Logos & Icons

What makes a great Super Bowl ad?

By Rosie Hilder published

Experts reveal the top factors to play for.

Advertising

Why Super Bowl ads are building all-star lineups

By Graham McKenna published

Super Bowl ads now feature multiple celebrities, here's what it means for your brand.

Advertising
Three oversized, yellow papier-mâché heads with wide, staring eyes and broad, toothy grins are displayed on white pedestals against a neutral background.

What the hell is going on with the 2026 Super Bowl ads?

By Tom May published

I'm not sure if these brands are trolling us, or themselves.

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A screenshot from an Apple Super Bowl 2024 advert

These are the weirdest, cringiest and funniest 2024 Super Bowl ads

By Joe Foley published

From Microsoft's AI utopia to Apple losing Usher and a talking cat.

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