Porn for the creative soul

Awards are funny things. Design agencies large and small love them and usually allocate an area near their reception to showcase rows of gleaming trophies. The formula is deceptively simple: the more awards, the better the agency. But if you're using awards as a yardstick to measure an agency's ability to deliver creative results, then you need a long lie down in a darkened room.

It's bad enough that some clients are hypnotised by glass cases full of D&AD Pencils, but worse still are the art directors obsessed with winning awards. There are hundreds of design awards in existence, offering trophies, certificates and adulation aplenty. If you enter as many as you can, you're bound to bag a handful based on the law of averages alone. For lesser-known design-award bodies you may be the only entry in your category, almost guaranteeing you a win no matter how bad the submission. Other awards are so specific that you may find yourself winning just because everybody else has been whittled away. How many clients won't bother reading the fine engraving to learn that your award is for "Best Banner Ad Featuring A Cat, A Bathtub And A Monkey With An Afro"?

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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