Iconic environmental logo is recycled in new brand identity

Award-winning brand design agency Conran Design Group has partnered with anti-litter charity Keep Britain Tidy to create a new logo design and identity. At the heart of the new look is a revamped version of 'The Tidyman' symbol, a geometric character dropping a piece of litter into a bin who has been around since the 1960s.

Tasked with providing a single, unified identity which better reflects Keep Britain Tidy today, Conran Design Group thought it made sense to bring back 'The Tidyman' as part of a simplified brand architecture, rather than cluttering the charity with an array of new and confusing logos.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.