These 'record low' Apple Labor Day deals aren't what they seem

A selection of Apple products on a blue background.
(Image credit: Future/Apple)

I'm seeing a lot of sites shout about 'record low Labor Day Apple deals' at the moment, and though this isn't 100% untrue, it's definitely not 100% true, either.

The thing is, right now the MacBook Air (M4) is down from $999 to just $799 over at Best Buy, and people are claiming it's the best of the Labor Day deals. But I reported on this exact deal back in July (though from Amazon). That doesn't make it a bad deal – it's a fantastic deal, especially if you're going back to school and you want an the best laptop to server you through school and into work life. But it's got nothing to do with Labor Day!

My top 5 Apple Labor Day deals

iPad Air (M3) $599 $449 at AmazonSave $150

iPad Air (M3) $599 $449 at Amazon
Save $150
: This is an all-time low price, and it's 100% a Labor Day deal, as I reported on only a $50 discount last month. $150 off my favourite iPad is a great deal. This is perfect for anyone that wants to do a little more than the standard iPad can offer – digital art, swifter response in browsing and media watching, better display, etc. The one bugbear I have with Apple iPads is that they really come alive with the Magic Keyboard – but they is not included. Want a keyboard with your new iPad? That'll cost you around $300 (or you can get a dupe for as little as $90, but they won't be as sturdy as the real thing).

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MacBook Air (M4, 13-inch) $999 $799 at Best BuySave $200

MacBook Air (M4, 13-inch) $999 $799 at Best Buy
Save $200
: I've either owned or at least tried and tested all the Apple MacBook Airs since the (amazing) 2020, M1 Air. And this is by far the best overall when it comes to price, specs, design and future-proofing. The M3 was more expensive, the M2 not big enough a jump up in specs, and the M1 was not as capable. And though design-wise the M4 isn't new, it's still beautifully compact with an industry-leading keyboard. One negative? If you want to get into serious video editing, I'd save up and go for a Pro.

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AirPods Pro 2 $249 $199 at AmazonSave $50

AirPods Pro 2 $249 $199 at Amazon
Save $50
: Again, this is not a specific Labor Day deal, as such. I reported on this deal back in July too (just after Prime Day). However, if you're looking for a good pair if IEM (in-ear monitor) headphones, these offer good sound and good active noise cancelation. And $50 off is a good deal (though I expect the price will go lower come Black Friday, in November).

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Mac mini (2024, M4) $799 $739 at AmazonSave $3

Mac mini (2024, M4) $799 $739 at Amazon
Save $3
: No, this is not the entry level Mac mini with 256GB storage – this is the 512GB model. And though both come with 16GB, I think if you want a great computer (and you already own a monitor, keyboard and mouse), this bigger storage model is a good option for students and professionals that don't want to run out of storage anytime soon. Don't care about storage, and have one of the best external SSD? The 256GB mini is down from $599 to $546 over at Amazon. In either case, we think this is the best value product that Apple sells.

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Apple AirPods Max 2 $549 $479 at AmazonSave $80

Apple AirPods Max 2 $549 $479 at Amazon
Save $80
: I have a pair of the first generation of the AirPods Max, and they are exactly the same as these 2ng Gen Max, except these have USB-C charging. I do like my AirPods Max – they offer good sound and excellent noise cancelling, but they are a little heavy after a while for me, and to be completely honest, $479 is still a lot to ask for. Of course, if you love your Apple products, and have a MacBook or iPhone, these will fit in seamlessly. This price is not an all-time low, but ranks as one of the lowest of the 2nd Gen models.

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Beren Neale
Ecom Editor

Beren has worked on creative titles at Future Publishing for over 13 years. Cutting his teeth as Staff Writer on the digital art magazine ImagineFX, he moved on to edit several creative titles, and is currently the Ecommerce Editor on the most effective creative website in the world. When he's not testing and reviewing the best ergonomic office chairs, phones, laptops, TVs, monitors and various types of storage, he can be found finding and comparing the best deals on the tech that creatives value the most.

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