LIVE: Last day to grab these Apple Prime Day deals

Hello and welcome to Creative Bloq's Apple Prime Day deals live blog. Here we'll be bringing you the best deals on everything from iPads to Apple Watches. Speaking of the latter, if you're in the UK, the Apple Watch Series 10 has just hit its lowest price ever, with over £100 off at Amazon right now.

If previous years are anything to go by, we're expecting to see plenty of iPad deals over the next couple of days. But given the state of the iPad line up right now—that is, the sheer number of models to choose from—it can be hard to know which is right for you. Thankfully, our iPad generations guide is on hand to help you choose whether the Pro, Air, mini or plain old 'iPad' float your boat.

CB Editor here, Georgia, and I'm here to let you know the Apple deals situation on this hallowed day, Prime Day eve.

I'm currently wearing the brand new Apple Watch 11 and, while I love it, I have to say I wouldn't pay premium for the upgraded features. The increased battery life is the main draw, but i upgraded from the Apple Watch SE to the Apple Watch 10 last time, and that increase of battery life was actually enough for me. But I don't wear my watch overnight so if you do then maybe it's worth it for you.

The current deal on the Apple Watch 10 is good, but I expect it to get even better tomorrow.

So which iPad should you buy? Keep an eye out for deals on the iPad Air and iPad Pro models – especially great for creatives using apps like Procreate or Adobe Fresco. Expect discounts up to 25%, with the iPad 10th Gen also likely to drop in price – and if this goes lower than its previous record then it'll be quite a bargain ($249).

Look for bundle deals that include the Apple Pencil or Magic Keyboard – perfect for digital artists, designers, or note-takers. Storage upgrades may also be discounted, so choose wisely if you work with large files.

And if you want a shiny new Apple Pencil to go with your iPad (if you're a creative, this is a must-have), you might be a bit confused over which one to go for. You can read our Apple Pencil comparison guide for full details, but here's a brief summary.

Apple currently offers four different Apple Pencil models, each designed for different needs and iPads.

Apple Pencil (1st Gen) launched in 2015. It features pressure and tilt sensitivity, making it suitable for drawing and note-taking. It charges via a Lightning connector (awkwardly from the iPad’s port) and lacks magnetic attachment or gesture support. It’s compatible with many older iPads, including the iPad 10th Gen (via adapter).

Apple Pencil (2nd Gen) added a flat side for magnetic attachment, wireless charging, and double-tap gesture support. It was the gold standard for creatives until the Pro came along – and is still a good option, but not the best if you're a digital artist (see more about the Pro below). It only works with newer iPads that support magnetic charging, like some iPad Pro and Air models.

Apple Pencil USB‑C (2023) is a budget-friendly model with USB-C charging and magnetic storage, but no pressure sensitivity or gesture support. It’s ideal for note-taking and light sketching, especially on mid-range iPads like the 10th Gen. This isn't really fully-featured enough for most creatives.

Apple Pencil Pro (2024) is the most advanced, with haptics, squeeze gestures, barrel roll (for brush orientation), and Find My support. It’s ideal for digital artists using newer iPad Pro or Air models.

I use a MacBook Air M2 and honestly, it’s been perfect for day-to-day and light creative work. It’s fast, super quiet (no fan!), and the battery lasts ages. I use it for writing, browsing and editing photos. You don't need the newest Apple model if you're not looking for top spec power.

With Prime Day and Black Friday coming up, there’ll likely be some good deals. In the US, it’s gone as low as $799, and briefly $699 with coupons. In the UK, the lowest new price has been around £828, with refurbished deals dipping to about £719. I absolutely recommend looking at a refurbished model if that's something you're interested in. With Amazon or Best Buy you have the guarantee that they've been certified so it's a great way to save money (and the environment).

If you're thinking about AirPods and want to save real money then look at the AirPods Pro 2, don’t let the arrival of the Pro 3 deter you – the Pro 2 still delivers massive value. With Apple’s H2 chip, you get top‑tier noise cancellation and Spatial Audio. We've got team members who swear by the Pro 2, especially if you're already in the Apple ecosystem.

The Pro 3’s release will push Pro 2 pricing down. In recent sales, the Pro 2 hit as low as US $149 and in the UK they've fallen toward £179. So grabbing a deal on the Pro 2 now still feels like a win.

I'm using the Pro 3 at the moment and I do love the mix of excellent audio and Apple-specific features like how they read out your text messages, you can control them by shaking or nodding your head, and they instantly pair. But I don't love that you can't have your MacBook and iPhone paired at the same time, and i'm sure I would get an even better audio experience from other pro level headphones.

if you're not sure what level audio you need, see our piece discussing if you really need Pro headphones.

The iPad Pro M5 is supposedly confirmed, with the benchmarks appearing in GeekBench and showing it will be more power than.. well anyone really needs, actually.

Don't let this release stop you from snapping up a deal this Prime Day – the likelihood is you won't need the extra power delivered by the upcoming iPad Pro model. See our explainer 'who really needs the M5 iPad Pro?' article here.

With the new bunch of iPhones not even a month old, we're not holding our breath for deals on the 17 line up. But if we do see any, we'd hope to also see deals on cases too, what with all the hoo-ha about scratches this year.

Now that Apple has announced the AirPods Pro 3, with all their fancy live translation features, impressive deals are popping up for their predecessor. AirPod Pro 2 boast awesome active noise cancellation and touch controls, and are currently £30 off at Amazon in the UK.

We're big fans of the 2025 M4 MacBook Air (a team favourite, you might say) – and right now it's £150 off at Amazon, down from £999 to £849. We might see bigger discounts tomorrow, but £150 off a current model MacBook is already a pretty great deal.

Unsurprisingly, the Apple Pencil is the best stylus for iPad, and the Apple Pencil Pro is the creme de la creme. Right now, it's £10 off at Amazon, down from £129 to £119.

While we wait for Amazon's big deals to drop, let's take a look at what's rumoured to be coming up from Apple over the next few years. Starting with something that Steve Jobs would definitely have hated... a touchscreen MacBook.

And then there's the much-rumoured folding iPhone. This thing has been "about to enter mass production" for what feels like the last twenty years, but rumour has it it'll finally drop in 2026.

You might be considering which MacBook would suit you best. And we have a guide for that – the MacBook Pro vs MacBook Air comparison.

But if you'd rather read it here, here goes. For most people, it's never been harder to pick between the two laptop models, because the Air has become so powerful.

The latest MacBook Air (M3) is light, fast, and surprisingly powerful for its size – it's perfect for designers on the move. But the MacBook Pro (M3 or M4) gives serious performance and power, handling 4K video edits, 3D rendering, and heavy multitasking with ease. Battery life? Both impress. Price? Air wins. But if your workflow demands raw power and a brighter display, the Pro reigns supreme. In the end, it’s portability vs power – choose the Mac that matches your creative discipline.

And how about navigating which iPad you should buy?

For everyday users and students, the 10th-gen iPad is a solid all-rounder – great for notes, streaming, and light design work, all without breaking the bank. Creatives on a budget? The iPad Air (M2) offers pro-level performance in a sleek, lightweight frame, perfect for digital artists using Procreate or Affinity Designer.

But if you're a power user – video editing, 3D rendering, or running complex workflows – the iPad Pro (M4) is your best bet, with its ultra-fast chip, ProMotion display, and USB-C Thunderbolt port. It’s basically a laptop with a touch screen. Want something super portable? The iPad mini is the go-to for reading, sketching, or on-the-go productivity.

There is guaranteed to be a deal on all of these models, and we have already seen a lowest price situation on the 2TB iPad Pro M4 over the last week. While that's bounced back up, I genuinely think it'll fall further.

Be sure to check out Best Buy and Walmart's tech sales as well. While Amazon often has the lowest price, it isn't always the case – and there might be different offers at different retailers.

• Shop Apple deals at Walmart: A range of mid-size discounts
• Shop Apple deals at Best Buy: $200 off MacBook

Good morning! I've been busy updating the deals info on this page now that Prime has started. And I've found some pretty decent offers - especially on iPad Air M3, which is reduced 25% to $449. We loved this iPad in our review - and it is currently our favourite iPad for drawing.

So far we're seeing the usual so-so offers on MacBooks like $200 off the latest MacBook Air M4 bringing it to $799.

In the UK, it's a lowest price ever situation with the MacBook Air M4 reaching $849.

So which Apple Watch should you buy? Should you go for the new Apple Watch 11 or save money by grabbing a deal on the 10? I'm wearing the 11 right now and though I like it a lot (the battery life is amazing), I also had the 10 and I'm not sure I'd upgrade again as there isn't much different.

The Apple Watch 10 is almost at the lowest price ever.

Apple Watch Series 11 vs 10: What’s New?

At first glance, the Apple Watch Series 11 looks a lot like the Series 10 – and that’s because it is. Same sleek design, same bright OLED display, same sizes. But under the hood, the Series 11 brings a few nice upgrades: longer battery life (finally!), more durable glass, and even 5G support for faster, more reliable cellular use.

If you’ve already got a Series 10, you're not missing much – unless you’re craving better battery or the latest connectivity. But if you’re buying new? Go for the 11. It’s a bit more future-ready without a huge price jump.

I also upgraded from the AirPods 3 to the AirPods Pro 3 – and that is a jump well worth making. Of course, the basic AirPods are not designed for the best audio experience but the main downfall was how uncomfortable I found them. I loved the way they integrate with the Apple ecosystem through easy pairing, and the fact you can nod or shake your head at Siri.

The Pro 3 adds that missing audio and I couldn't be happier (that new Taylor Swift album is being PLAYED).

So should you always upgrade your Apple gear to the latest model?

No. You shouldn't.

It's well worth hanging onto an older MacBook, for example, especially if you don't have huge power needs (some of the old MacBook Pros are still more than good enough, though). And though Apple would have you believe each release is a huge jump forward, they are often iterative and unless you're jumping a few generations you may not notice a huge difference.

Check our our best MacBooks for students to see which older Apple laptops are still a bargain.

And what of the iPhone? Well it's harder to get a deal on an iPhone for Prime Day, but there are some deals available... stand by for more.

The iPhone 16e is reduced in the UK, so if you want a light phone then you can now get one for as low as £494.

• Apple iPhone 16e (128GB): was £549 now £494 at Amazon

But that seems to be all that's available this Prime so far on the iPhone front. We'll keep going though and hopefully something will change.

If you'd like a deeper dive into iPad deals today, see our iPad deals roundup – our ecom editor only recommends the 4 offers included there.

The iPad Air (M3) is down to $449 (from $600), matching its previous lowest price. The standard 11-inch iPad (A16) is a great all-rounder now at $279 (down from $349), ideal for casual use, light gaming, and travel. The Wi-Fi + Cellular iPad is $529, a $70 drop from its $599 price, best for users who need constant internet access. Finally, the iPad mini (2022) is available for $379 (originally $499), though Amazon’s price history is a bit misleading—it’s still a solid deal and its lowest price yet.

If you'd like to step out of the Apple ecosystem then you can get the brilliant and latest Microsoft Surface Pro tablet for a record-low price. We loved this in our review, and gave it 4 stars. We have a long history of recommending the Surface Pro for creatives and this one has Co-Pilot+ support and a delicious screen.

• Surface Pro tablet is down $150 to $649 at Amazon US
• And in the UK it's down 25% from £799 to £599

Hello deals hunters! It's Rosie Hilder here. I've been covering the Apple Prime Day deals for seven years now so I'm well versed in what's a good deal and what to avoid. Stay tuned for more insight.

If you're someone who tends to misplace things then Apple AirTags might be just what you need. And this four pack is on sale in the UK for £84, down from £119 at Amazon

Get 4 AirTags for £84, down from £119 at Amazon

So how do we feel about the deals in general? I think there are some excellent US offers but the UK hasn't really caught up yet.

If you're worried about your iPad screen cracking, Prime Day is a great time to invest in a high-quality screen protector. There are some great deals on these today.

Next, get yourself a sturdy, shock-absorbing case that covers the corners, as those are the most impact-prone areas. Always place your iPad on flat, stable surfaces and avoid leaving it near edges or on your lap. Be mindful when placing it in bags; keep it separate from sharp objects. If kids use it, consider a kid-proof case. Lastly, don’t carry it around without protection. A few smart habits can save you from costly screen repairs later.

• Prime Day offers on iPad screen protectors at Amazon

Have you thought about modding your own iPod to make it future proof? Our design editor, Dan, did just that. So if you want to get back to a low screen life then see our how to mod an iPod piece. You can't add apps to it or anything like that, but you can upgrade to mega storage by putting a new hard drive in, and you can replace the battery.

Don't have an old iPod lying around? Head to eBay.

The Mac mini M4 has a decent deal in both the US and UK.

This tiny powerhouse is great because it delivers impressive power but is mega portable. Its M4 and M4 Pro chips offer significantly faster CPU and GPU performance vs earlier models so it was a step up from the previous iteration. It runs quietly, handles multitasking, creative work, and AI well, has strong connectivity (Thunderbolt, USB‑C, HDMI), supports multiple high‑resolution displays, and is carbon‑neutral.

• Was £599 now £509 at Amazon UK
• Was $599 now $499 at Amazon US

If you're a creative pro, you might be wondering which MacBook you need. For graphic designers you'll get away with a mid-spec Pro or even an Air depending on your workflow. The M4 Air models are brilliant.

But a 3D artist will need more. Think one of the most powerful MacBook Pros, with video editors needing a similar level of power. See our laptop for 3D modelling and Mac for video editing guides for more info.

If you're after an Apple Pencil, there are a few offers to be had at Amazon.

Apple Pencil USB-C: was $79 now $69
Apple Pencil Pro: was $129 now $99

What's your top deal you've seen so far? Are you disappointed by the offerings or did you manage to get a price you're happy with?

If you're after a basic iPad without any bells and whistles, then you'll want the iPad with the A16 chip. It has an 11-inch screen and this one comes with WiFi and 128GB storage. It costs just £284, down from £329 at Amazon.

Buy the iPad for £284, was £329 at Amazon

Want the latest and greatest iPad? You may want to wait a little as it's likely that Apple is going to release the iPad Pro with an M5 chip before the year is done. Not only has a Russian YouTuber apparently got his hands on a boxed model, but the not-so mysteriously titled 'iPad17, 3' recently cropped up on a Geekbench scorecard, showing some next-level specs.

And all this got us thinking: Who the hell needs an iPad with a lightening fast M5 chip in it?! What creatives will benefit from it, if at all?

Read our piece on the iPad Pro M5 to learn more.

An iPhone for under £500? It might sound wild, but Amazon's 10% discount on the iPhone 16e has, yes, brought the price down from £549 to £494. It might not have the most bells and whistles (no MagSafe or Dynamic Island here), but with A18 chip, it's still as future proof as it gets.

We've just updated our main roundup of Prime Day MacBook deals, and Best Buy is matching or beating Amazon in price on many models.

When it comes the this year's M4 MacBook Air (the Apple laptop that we recommend for most creatives who don't need more graphics power for 3D work or heavy video editing), the two US retailers are neck-and-neck on the 13in model, while Best Buy has a slightly bigger saving on the larger 15in laptop in one particular colour.

We gave this laptop a rare five-star review back in April.

• MacBook Air 15in (M4, 2025): $1,199 $989 at Best Buy
• MacBook Air 13in (M4, 2025): $999 $799 at Best Buy

These days, we think the MacBook Air can handle most people's needs now that it comes with the M4 chip and a minimum of 16GB RAM, but if you do need a MacBook Pro with a Pro or Max chip and more processing power for demanding work in video editing and 3D modelling software, there are plenty of deals about.

Best Buy has up to around $300 off MacBook Pros with M4 Pro chips. If you want really beefy specs, Best Buy has a 'Techtober' deal with $400 off the M4 Max MacBook Pro 16, now reduced to $3,099. That gets you a creative powerhouse of a laptop with a beefy 36GB of memory and a 1TB SSD.

See our MacBook Pro M4 Pro review.

Best Buy has some big clearance deals on M3 MacBooks. They're a year older than the M4 models, but an M3 Pro or Max is faster in multicore CPU performance and GPU performance than the entry-level M4 chip. So if you work in graphics-heavy tasks, it might be worth considering an M3 Pro over a standard M4.

There's $800 off the M3 Pro MacBook Pro 16 with a 1TB SSD, now reduced to $1,498.

Good morning Apple deals hunters! We're here again for another day reporting on only the best deals on Apple tech. So far we've seen some good iPad savings, and some of the usual $200 off deals on MacBooks, but not a whole lot more.

But there's still hope today – we have a whole day left for deals to pop up so let's see what happens. I'm going to do some research and I'll be right back.

Things haven't changed much out there in terms of deals. We are still seeing the same discounts as yesterday so far.

If you want AirPods, I'd go for the Pro 2 model. I've recently upgraded to Pro 3 and the Pro audio experience is definitely worth the extra over the standard AirPods, plus they're so much comfier.

Choosing the right MacBook can be surprisingly difficult, especially with Apple’s current lineup offering multiple models that seem similar at first glance.

The lightweight MacBook Air and the more powerful MacBook Pro cater to different needs – but the differences aren’t always obvious. Factors like screen size, chip performance (M1, M2, or M3), battery life, and price all play a role, and it’s easy to get overwhelmed. Whether you're a student, creative professional, or casual user, it takes time to figure out which model offers the best balance of power, portability, and value for your specific workflow.

Apple’s latest mid-range marvel, the iPhone 16e, has just landed its biggest price drop yet, now available for just £494 on Amazon UK. That’s over £100 off its launch price, making this sleek slab of Cupertino craftsmanship a tantalising prospect for creatives on a budget. With a vibrant 6.1-inch display, the same A18 chip powering the flagship iPhone 16, and a 48MP camera with Night Mode, the 16e punches well above its weight.

The addition of the Action Button (borrowed from the Pro line) adds a layer of customisable flair that designers and multitaskers will adore. Whether you’re sketching, snapping, or streaming, this is the most capable sub-£500 iPhone we’ve seen, although it must be mentioned that the Big Compromise you have to make is settle for the 128GB variant. The 256 and 512GB versions are a little dearer, at £594 and £794, respectively. But for creatives craving premium polish without the premium price tag, this deal is hard to ignore.

I was playing my favourite Apple product game: How High Can We Go (configure the most expensive Apple product possible), when I noticed something interesting. On Amazon UK, there's exactly 1 (one) unit of the top-spec Apple MacBook Pro with the M4 Max processor and 36GB of unified memory left. And it's... over £500 cheaper than the RRP?

Instead of the usual Apple Store price of £3,499, Amazon is trying to part with its last balls-to-the-wall MacBook Pro for the low low price of £2,913.63. Which is both a massive discount and an oddly specific price.

So, if you're looking for one (and exactly one) of those, literally now is your chance.

Picture it: Verona, 2025. Two star-crossed teens, armed not with daggers and desperation, but with iPhones and unlimited data.

Juliet’s balcony soliloquy? Replaced by a midnight FaceTime rant:
“Romeo, why are you still texting Tybalt? He literally stabbed my cousin.”
Romeo, typing furiously, sends a string of emojis: 🫣🗡️😬💔

The entire feud? Derailed by a group chat called Montague-Capulet Mediation Squad. Mercutio keeps spamming memes. Tybalt rage-quits.

And the tragic ending? Dodged entirely. Juliet’s “I’m faking my death” plan is unravelled by a Find My alert. Romeo sees she’s still at the crypt, alive and scrolling TikTok.
He DMs: “u good?”
She replies: “lol yeah just dramatic 💅”

They elope to Milan, start a couples’ vlog, and monetise their trauma. Shakespeare weeps softly into his quill.

If you’ve been dodging “scratchgate” like Romeo dodging Tybalt’s texts, this is your moment. Apple’s MagSafe Clear Case for iPhone 17 Pro Max just hit a record low for Prime Day, now only $37, down from $49 (that's a 24% discount for you statnerds). With raised edges and a smooth polycarbonate blend, it’s built to fend off scratches and drops without hiding your phone’s sleek design if you get the transparent option. That’s right: you still get to flex the titanium finish while keeping it safe.

Bonus points for MagSafe compatibility and a sapphire crystal layer that lets you control the camera with finger gestures. It’s lightweight, glossy, and finally affordable enough to make you feel smug about not buying it at launch.

Whether you’re a minimalist or a maximalist, this case lets your iPhone shine without it suffering a terrible scratchy fate. Grab it before it vanishes like Juliet’s signal in a crypt.

What are your favourite AirPods? The OGs? The new Pro 3s? The Max? As my ears usually don't play nice with earbuds, I prefer over-ear ones. And the AirPods Max are about the only Apple headphones that pass my stringent audiophile test.

And if you're like me, AND looking for a deal on the Maxest of Max headphones, the AirPods Max are a cool $120 off on Amazon US right now. That's very good news? The bad news? That's still $429...

[opens wallet, a solitary moth flies out]

Oh no, my moth!

TIL there is a yellow iPad. I should hate this colour on an iPad, but... I don't? I actually kinda, sorta, love it?

I also love the $70 off that Amazon is offering ($279 for the 128GB variant, thankyouverymuch).