Packaging Design

Latest about Packaging Design

San Miguel's new look made use of eye tracking technology

By Rosie Hilder published

The rebrand reminds us of fun in the sun.

Packaging Design

Warburtons' new packaging designs dial up the orange

By Rosie Hilder published

There's a new custom font, too.

Packaging Design
Wildish & Co. rebrand for Divine chocolate

Divine Chocolate’s gorgeous illustrations show the power of storytelling

By Natalie Fear published

I adore the vibrant packaging,

Packaging Design
Packaging for Stoli Vodka, Absolut x Tabasco vodka and Tabasco sauce

This hot sauce design dispute is an absolute Tabasco fiasco

By Natalie Fear published

The legal battle is heating up.

Packaging Design

Fortnum & Mason creates chocolate you can hear

By Rosie Hilder published

This is brand experience in action.

Packaging Design
Kellogg's new Kelpo cereal

Kellogg’s new cereal just made my childhood dreams come true

By Natalie Fear published

Behold Kelpo, straight from Bikini Bottom.

Packaging Design
Frito-Lay Simply NKD packaging

The important reason behind Doritos’ new minimalist packaging

By Natalie Fear published

The brand is going naked.

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Packaging Design
Jim Henson Company x Monster Cereal collab

I’m frightfully obsessed with this cereal brand’s Muppet makeover

By Natalie Fear published

The Jim Henson Company brings iconic mascots to life.

Packaging Design

Coca-Cola's bold new Vitaminwater logo hides a subtle design secret

By Joe Foley published

Bold minimalism with added vitamins.

Packaging Design
Bon Iver x Fishwife collab

Bon Iver’s tinned fish is the weirdest brand collab ever

By Natalie Fear published

But that packaging is mouthwateringly beautiful.

Packaging Design
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