Disney decided to transform a London street into an '80s 8-bit game to celebrate the UK release of its latest animation Wreck-It Ralph.
If you head to East London this week, you're in for an arcade-inspired treat. To celebrate the UK release of Wreck-It Ralph on February 8th, Disney transformed the trendy area of Brick Lane into an '80s game haven. Visitors can experience an 8-bit London taxi, postbox, pigeon, tree, clouds, CCTV camera and leaking water pipe!
The artwork was created by Disney's renowned film production sculptor Aden Hynes, who says of the 8-bit take-over: “My whole life has become somewhat pixelated over the last month, so it was great to realise an 8-bit vision in three dimensions.
"In many ways the retro styling has much more charm than the hyper reality of today," he continues. "I've never been asked to make an 8-bit taxi before!”
Wreck-It Ralph tells the story of Ralph (voiced by John C. Reilly) who, fed up with his bad guy tag, sets off on a quest to prove he’s got what it takes to be a hero.
Featuring cameos from both classic and modern real-life games, and starring Jack McBrayer, Jane Lynch and Sarah Silverman, the movie has already proved a hit in the States. And it's set to be just as well-received by game and animation lovers in the UK when it's released in February - on you guessed it, the 8th.
8 Bit Lane will be open to the public from today until Sunday night. You can find it at The Truman Brewery, 91 Brick Lane, London E1 6QL.
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Will you be visiting 8 Bit Lane? Let us know in the comments box below!