We've seen some incredible examples of print advertising over the past few years with everything from photography to typography making all the difference when it comes to making a splash in the pages. Here we take a look at the best of 2014...
01. Drunk superheroes
Drunk-driving is an ongoing issue across the world and these print ads served a poignant reminder of its repercussions. Created by Tribu DDB Honduras for Volkswagen, they depicted superheroes in a post-drunk-driving state with the tag line 'Don't Let Your Ego Drive You,'. A stark reminder that drunk-driving can cause devastation to even the most confident of characters.
This controversial print advertisement was created by renowned advertising agency Olgilvy & Mather. Altering an iconic photo into something entirely different captured the tag line "The Best Finish You Can Imagine" in an entirely unexpected fashion.
With a tag line "Roadside assistance on your phone", the team at advertising agency BIEDERMANN did a superb job of playing on the idea of a smartphone interface in a print setting.
04. Clinica Mosquera
Although this print advertisement may have been a bit too tasteless for some, we love how Ecuador advertising agency BBA applied playful imagery to a sore subject (a specialist treatment for hemorrhoids). The 3D rendering was brilliant, with everything from the colour to the shading popping out of the page.
05. Proximity Madrid
"This campaign was designed to inform rather than to judge," explain advertising agency Proximity. "We wanted to draw the advertising community's attention to gender inequality among male and female jurors at Advertising Festivals."
February is Valentine's month, but how to celebrate without indulging in cliche and alienating the unattached half of the population? This tongue-in-cheek campaign for furniture retailer Ikea by BBH Singapore took a simple but brilliant idea and used it to raise a smile from people on both sides of the divide.
07. Queen Bee Salon and Spa
It wasn't just the obvious products and services that took advantage of Valentine's Day. This amusing campaign, created for the Queen Bee Salon & Spa by LA agency Hanlon, draws on self-image paranoia masterfully. The slightly ruder part of the campaign can be seen here.
It's a classic recipe for a successful print advertising campaign - a double-edged phrase and a series of quirky images that bring the alternative meaning to life. This campaign for Lego by French agency Grey Paris played on the slogan 'Creativity forgives everything' with a series of scenes of young scamps misbehaving.
Few print campaigns give much thought to the print products the ads will actually appear in. Here's one that did.
When M&C Saatchi Stockholm were asked to promote LG Electronics' new curved OLED-TV they noted that it was 4mm thin - the same width as the most-read tech magazine in the Nordics, Sound & Vision. The agency cleverly capitalised on the coincidence, using the magazine spine as a unique media placement - creating what they've called 'The World's Slimmest Ad' for 'The World's Slimmest OLED-TV'.
How to best convey that the GE Cafe Refrigerator can serve hot water as well as cold? With a fire-breathing penguin of course! Need we say more? This beautifully effective print campaign was created by BBDO Canada.
Next page: 10 more top prints ads of 2014