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Irreverence in images: what you need to know about this trend

Retro meets alternative by People Images

Retro meets alternative by People Images
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Right now, we’re living in a world where rebels and outsiders are becoming the new normal.

In business, tech disrupters are becoming the new elite, from Uber to Airbnb. In entertainment, today’s celebrities are no longer airbrushed, stage-managed ‘perfect people,’ but real humans who expose all their insecurities and idiosyncrasies on social media. In politics, too, people and ideas once seen as fringe are shaking up the old order.

So it’s not surprising that the visual trend called ‘Outsider In’ is having a moment. When experts at iStock by Getty Images (opens in new tab) predicted this trend for 2016 last year, they knew that in the months ahead, images that celebrate rebellion and break with tradition would become more relevant than ever before.

Blue Panoramic Butterfly Background by Borut Trdina

Blue Panoramic Butterfly Background by Borut Trdina
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When it comes to visual design in 2016, anti-hero attitudes and extreme fashions are rapidly becoming accepted and admired by the public, and what was once marginal is becoming mainstream. Oddballs, underdogs and the anarchic are all moving from the underground onto the main stage.

Goof balls! by PeopleImages

Goof balls! by PeopleImages
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In part, this is a backlash against the domination of the web, where popular imagery is instantly mass-replicated and appears everywhere, from aggregated articles to social media shares.

But what does this mean for creatives? Simply put, it’s more important than ever to create unique, stand-out visuals for your brand or project.

Woman Meditating Into The Crowd At Sunset by Filippo Bacci

Woman Meditating Into The Crowd At Sunset by Filippo Bacci
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How to leverage the ‘Outsider In’ trend in your work

In addition to trend analysis, iStock by Getty Images (opens in new tab) offers exclusive, impactful photography that simply can’t be found anywhere else - and all at low prices.

Start your search by using terms such as ‘activism,’ ‘rebel,’ ‘eccentric’ or ‘irreverent’ combined with more familiar search terms such as ‘family,’ ‘business’ or ‘travel.’ The results may surprise you. Narrow your search further by filtering by colour, orientation or number of people.
By focusing your search in this way, you’ll find it simple, cost effective and fast to uncover an iStock (opens in new tab) image that will help your design to stand out.

Woman with tattoos and parasol by Forest Woodward

Woman with tattoos and parasol by Forest Woodward
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iStock (opens in new tab) by Getty Images also gives you the option of choosing from one of two collections. The Essentials collection contains images that are lower priced but non-exclusive. The Signature collection images, meanwhile, are of the highest quality and exclusive to iStock (opens in new tab) by Getty Images, at a very minimal increase in cost. There are around eight million exclusive images to choose from in this collection.

With the rise of the Outsider In trend, it seems like fortune favours the audacious. Now is your chance to break clichés and add a dose of non-conformity to your work.

Save 20% with this time-limited offer!

iStock by Getty Images (opens in new tab) are offering new customers an incredible 20% discount on all purchases between 15th and 19th August 2016 inclusive, for Creative Bloq readers only. Just enter the following code: 8BFPC46N. Don’t miss this amazing offer: sign up for a free iStock account today! (opens in new tab)

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Tom May
Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity (opens in new tab), published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.