This branding complements the lightness of the studio's stationery with a darker counterpart for a perfect execution.
The team showcased a range of styles throughout the website and stationary designs
When creating a brand for a new design studio, it has to instantly evoke the kind of style that the studio itself will be producing. Critical Mass Studio enlisted the help of Sweden based team Lundgren Lindqvist to not only create their identity but a range of stationary, products and the website itself. Here, they talk about their vision for the end results.
"We were commissioned to design a simple website and a range of branded collateral. For this range of products, we wanted to complement the lightness of the studio's stationery with a darker counterpart," they explain. "In a way, this can be seen as an illustration of the studio's weekly routines with long days at the office followed by nightly events produced for their clients."
"The full range includes a tote bag, which employs different sized pixels to depict the symbols for different currencies, black pencils, a give-away poster and a document holder with sketch pad. The complex construction of the document holder, which was die-cut, screen printed and embossed, hosts a sketch pad with a Mirri Board cover and perforated paper sheets." Take a look at the products below.
Are you a lover of pixel art? What do you make of this branding? Let us know in the comments box below!
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Sammy Maine was a founding member of the Creative Bloq team way back in the early 2010s, working as a Commissioning Editor. Her interests cover graphic design in music and film, illustration and animation. Since departing, Sammy has written for The Guardian, VICE, The Independent & Metro, and currently co-edits the quarterly music journal Gold Flake Paint.
