As a designer, there are a great many things that are essential for you to be able to do your job, whether you're working from home or in a design office. For me, the most obvious things are my Mac, broadband, a space to work in, eyes, a very large coffee, and a brain that's not too sluggish from being in the pub the night before.
So there are lots of things that I need, but what couldn't I live without? What would be the absolute worst thing to not have during a whole day of work in the studio? To answer this question, I've put together this list of 10 things I see as essentially to my working day as a designer.
01. A Wacom
This nifty bit of kit has been with me since I started out and it's been as loyal and reliable as my own husband (maybe even more so). I think of my Wacom now as an extension of my hand. It's so wonderful, I haven't used a mouse in six years. It's made the transition between sketching everything on paper and then wrestling with the pen tool in Illustrator a lot more fun and definitely a lot faster.
The control I have is amazing and it makes digital drawing much more fluid and natural. Not only that but it is definitely a very beautiful gadget, all smooth and curvaceous. (In case you can't tell, I really like my gadgets.)
For those of you who haven't a clue what this is, think of it as a piece of paper and a pen that transfers every stroke you doodle on to your machine so that you can digitise the work. It's pretty darn wonderful and if I had to live without it? Well, I'd just be sat in front of my machine with no idea how to make the cursor thingamebob move.
I don't just use it for artwork, I use it instead of a mouse or a track pad for everything. I really am severely attached to it, so please don't take it from me!
02. A sketchbook
This may be an obvious one but it's definitely an essential item. With my face planted in front of a 27-inch screen all day it's sometimes good to break away and do a little super quick five minute doodle.
Not only does it calm me down once I've checked I can still draw but it's great for adding content to my social media networks (through Sprout – see 06) and it's a nice break for my achy brain. Check out my Instagram and Twitter to see some of those doodles.
I take my sketchbook with me wherever I go because you never know when someone is going to be late to a meeting and leave you twiddling your thumbs. Or maybe I'll have a brainwave for a new project and need to jot some ideas down before the idea flies away.
I also keep a notebook by the side of my bed. I'm not a great sleeper so I quite often do think about projects and work during the night. And sometimes I get some great ideas so it's perfect for spontaneous project planning.
My sketchbook is pretty much my Bible. It's got doodles in it that have been turned into infographics and motion graphics, so it's like a diary of sorts. It's great to look back on. The only downside is that I just have stacks of old sketchbooks all over the house and the studio. Oh well, maybe they'll be worth something someday.
03. Post-it Notes
I definitely couldn't work or live without Post-its. I'm talking about the actual real, physical kind, not one of those sticky pad applications you can download to your computer. In fact, I'm probably keeping the Post-it manufacturing industry afloat all on my lonesome. In the way that my sketchbook is my idea jotter and doodle Bible, Post-its help me organise my day and keep on top of tasks.
I do use a digital calendar as well of course, inputting all the tasks I need to do for the next day so I have a clear list of to-dos. But my Post-its are an extension of that and a way to keep everything at the forefront of my mind. I can close a calendar but if I've got Post-its in front of me all day, along with lists, there's no way to get away from what I need to do and that keeps me focused.
I also use Post-its for personal encouragement and goals. If I see a phrase that really jumps out at me, I'll jot it down on the nearest Post-it and stick it in view. Or, if I need an extra kick of motivation, I keep specific goals I want to achieve in view.
For instance, in three years' time I want to have hired two junior designers and be working for more overseas clients. These little reminders keep me motivated, energised and focused.
Oh Spotify, what would I do without you? Answer: go out of my mind! I don't know about you but the kind of music I listen to completely depend on my mood.
Sometimes I need to listen to every single David Bowie song or I just might explode. Sometimes I'm so incredibly sick of everything that I need to listen through the radio setting on the app to see if I can find anything new that hits the spot.
Basically, Spotify is there for me, whatever mood I'm and it never gets angry with me. It just finds some awesome tunes for me to fall in love with while I'm busy working hard. The radio function is genuinely genius and I definitely couldn't be without it.
Another bonus is that if you're linked up with your friends on Spotify you can share music between you and occasionally you can make fun of them when you catch them listening to Boyzone's Greatest Hits when they thought nobody could see. Satisfying. Now all I need is for the developers to find a way to make Spotify know what mood I'm and what I want to listen to immediately. Hurry up, will you?
If you're anything like me, work tends to overtake a great deal of things including preparing healthy brain food and snacks for the week to keep you from having a meltdown at your desk. In fact, in some cases you can completely forget about lunch and look up from your work to find it's already 5:30pm and your stomach is screaming at you to feed it. Sound familiar? Enter Graze!
This genius idea has been around for several years now. You create an account here (or here if you're in the US) and browse through all the options for healthy snacks (and a few naughty ones) and bin the options you're sure not to like. Then, you can set when you'd like your nifty little box with four snack sections to be delivered and how often. Simple as.
I get mine delivered once fortnightly as it's not the most cost effective way to snack but it sure it the most convenient and definitely rather fun. Graze give you an option to view what's in your box before it arrives or you can wait and have a lovely surprise.
One of my favourites is the popping corn with a twist of black pepper, slightly sweet, or lightly salted, which comes in very well designed packaging that you can just pop in the microwave. Yum!
06. A social media tool
I work with social media a lot and I use all of the platforms to promote my work, my business, gain new contacts and gain work so it's really important for me to be able to make the process of posting and uploading content super efficient and reliable.
Not only that but I need to be able to see how posts are engaging, who's engaging with them if at all and compare them with other posts so I can make sure all my content is as impacting as possible.
Sprout Social is a great tool for this. For a small monthly fee I can connect my social networks together in one neat list and compose content, which I can post to all at the same time. Or I can schedule posts to go out at different times.
This is an amazing revolution for me. I can come into the studio on a Monday, go through the content I've collected all the last week and organise posts for the entire week showcasing work, things I've seen and done. This saves a great deal of time and distraction in the long term. Although we all know engaging with social media is a complete must for businesses, it can be quite distracting throughout the day.
This way I know I've got some interesting content going out throughout the week and I can sit back and relax and review the stats that Sprout very handily display on the dashboard. Voila!
07. A time-tracking app
There is one thing a designer should never be without and that is a decent time tracking application. I searched high and low for something that not only had a well-designed, easy to use interface but also was available and equally easy to use across mobile and mac platforms. I found it.
Freshbooks is a very valuable cloud accounting tool for tracking your time across projects, tasks and clients. It gives you the ability to add team members and invoice your clients directly, as well as giving them the option to pay online in a couple of easy steps.
As my business is growing, I've begun to employ a few freelancers of my own and what better way to keep track and manage projects remotely that to invite them to a project on Freshbooks and then enable them to either enter a time spent on a project manually or use a handy time tracking clock and add hours that way?
Everyone can manage his or her hourly rates and I can invoice a client once the project is finished, as it exports all the hours spent into one very well designed invoice. Genius! It's simple and intuitive and allows everyone to work from anywhere.
08. An iPhone
This is quite an obvious one, but I've no idea where I would be without it. Running a business alone is hard. Fact. There are so many things to think about and do on a daily basis that it can easily become a juggling act. For instance, if I'm not plonked in front of my Mac, I spend a lot of time each month going out and meeting clients, attending networking events and generally being on the move.
While I'm doing all this, clients are emailing, freelancers are sending work through and I'm scheduling more meetings and more events and more work. Phew! How is this possible? My wonderful iPhone. It goes with me wherever I go and there are apps that are in full time use most days if I'm out of the studio.
My calendar is always open, being added to, changed, inviting contacts. My Freshbooks app is running if I'm keeping an eye on freelancers or invoicing for a project. My Skype app is always in use for my overseas clients. My Sprout Social app is there if I want to add content to my networks on the move. And of course, my email client is normally buzzing away. Who knows what I'll need to do while I'm out – it's best to be prepared!
Within the last year and a half, infographics have become a major component in marketing businesses as well as communicating complex data to audiences.
As a designer I've had the pleasure to work with numerous organisations across the UK and beyond on a range of infographics from promoting office furniture for an online retailer to explaining the learning developments of children with disabilities for a charity.
We all know that these types of artwork are shared through web pages and through social media but where do designers go to promote their work and also for inspiration? Visually.
I've used Visual.ly to collect all my infographic work in one place, which is great for linking with potential clients. If a client is specifically getting in touch with me for infographic work I can either send them my web link where they can look through recent work or I can give them quick and easy access to my entire infographic library. Simples!
Of course I could upload every single one to my site but that wouldn't leave room for much of our other work and this is a quick and easy solution. Not only that but it serves as a great inspiration bank when I've got a creative block or if I'm looking to see if there have been any infographics of the same subject I'm working on to inspire me.
What would the world be without a little competition? There's nothing like some fresh blood to keep you on your toes and however long you've been doing the job, there's always something new you can learn, whether it's a new approach or a new technique or even a new shortcut in the design software you weren't aware of.
The fact is, two heads are always better than one and if you can surround yourself with creatives then all will be well. Instead of working head to head, why not try some collaboration and learn something new?
When I was just starting out and working from my little living room desk, I knew I needed to get into some shared office space to keep the creative juices flowing and the competition in my eyeline. Mostly to have some like-minded people to bounce some ideas off but also to learn anything I could.
That's exactly what I did and not only did I learn a great deal about what could be achieved but I also learnt about dealing with clients and other everyday necessities. It was the best thing I ever did. Not only that but employing some fresh young freelancers has given me a push to improve my skills and get up to date with the latest tech.
Never stop reading about what's going in the world and what people are doing: it could inspire you to create something that you never knew you could. A quick dose in the mornings from websites like this might be all you need to have the most creative day you've ever had.
Words: Jessica Draws
Jessica Draws is an experienced designer with a love of beautiful, creative visual work. She has produced infographics, illustrations, graphics and digital artwork for brands including Sainsbury's, Go Compare, IKEA, and London Women's Clinic.
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