The art of colour coordination in web design

Colour has a profound effect on your website's performance. Here's how to get the best results.

Colour coordination infographic

Click the infographic to enlarge

We've already looked at how the colour trends in web design for 2015 indicate that flat and vibrant colours are in fashion, but are you paying attention to the colours on your website?

Just like any physical product, the colour of your website communicates a message to the user. Web analytics company Kissmetrics break down which colour combinations work best in this infographic, and explain how they can compliment each other harmoniously to improve your site's performance.

Have you noticed your conversions skyrocket due to a more pleasing colour scheme, or do you think web designers don't need to worry about it? Let us know in the comments below.

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Dom Carter is staff writer at Creative Bloq. Coming from an SEO and web copywriting background, Dom first came to Future for a week of work experience at SFX magazine. Away from the office, Dom likes to write scripts and short stories, and watch an unhealthy amount of Doctor Who.