Print designFeature

100 brilliant examples of print advertising

Print ads can still be the most powerful medium for getting your message across, as these highly innovative print advertising campaigns show.

Take a look at these amazing, innovative print ads and we guarantee you'll be oozing with inspiration by the time you reach the bottom...

In these days of digital media such as viral videos, it's easy to overlook the art of print ads but it's as relevant and powerful as vintage posters ever were, whether small scale magazine ads or massive pieces of billboard advertising. As Paul Arden states in It's Not How Good You Are, It's How Good You Want To Be: "Print advertising should be recognisable at a hundred paces, and it should be obvious who it's an ad for without seeing the brand name."

Despite what you can achieve with software like Photoshop, you still need a concept that's going to stick in people's minds. We think these examples of print advertising do just that.

01. Scribe pencils

Top examples of print advertising
From extinct to mythical creatures, anything is possible with Scribe pencils

The illustrations in this beautifully executed campaign for Scribe pencils do all the talking. The idea being to 'Bring your ideas to reality', artist Hernan Marin created three eye-catching drawings of a dinosaur, mermaid and unicorn, which almost have a lifelike, 3D quality to them. Conceived and executed by Bogota-based ad agency Melborp, the campaign highlights the endless creative possibilities with these pencils. 

02. French Ministry of Health

Top examples of print advertising
Ice cream, anyone?

This ad campaign for the French Ministry of Health highlights the growing the growing issue of obesity in children. An original concept, the illustration, art directed and copy written by David Lesage, features an image of an ice cream, topped with a big belly. The copy reads "L'obesite commence des le plus jeune age," meaning "obesity starts at a young age."

03. Lego

Top examples of print advertising
Parents can forgive anything in the name of creativity, right?

It's a classic recipe for a successful print advertising campaign - a double-edged phrase and a series of quirky images that bring the alternative meaning to life. This campaign for Lego by French agency Grey Paris plays on the slogan 'Creativity forgives everything' with a series of scenes of young scamps misbehaving.

04. Ashtanga Yoga

Top examples of print advertising
This brilliantly inventive ad hones in on the benefits of yoga practise for your back

Created by Israel based advertising agency McCann Erickson, this print ad for Ashtanga Yoga hones in on the benefits of yoga practise for your back. With a tag line "Before your back attacks you, Ashtanga Yoga at the Garage fitness club", it's a brilliantly inventive ad.

05. Clinica Mosquera

Top examples of print advertising
We love how Ecuador advertising agency BBA has applied playful imagery to a sore subject

Although this print advertisement might be a bit too graphic for some, we love how Ecuador advertising agency BBA has applied playful imagery to a sore subject. The 3D rendering is brilliant with everything from the colour to the shading popping out of the page.

06. Penguin Books

Last year, Penguin Books promoted its audiobooks with a brilliant print ad campaign featuring illustrations of three well known authors - William Shakespeare, Mark Twain and Oscar Wilde - acting as headphones and whispering in the ears of their listeners.

Developed by team at McCann Worldgroup India, the campaign went on to won a Gold Press Lion at Cannes International Festival of Creativity

07. Moms Demand Action

Moms Demand Action as if a Kinder Egg is banned in the US to protect children, why not assault weapons?

Moms Demand Action, a collective of mothers calling for gun law reform, was behind this hard-hitting ad campaign, which focused on children in schools.

'Choose One' features children carrying weapons, alongside classmates holding either a Kinder Surprise egg, the book 'Little Red Riding Hood' and a ball from the schoolyard game Dodgeball. One child is holding something that's been banned in America to protect them, with the audience asked to guess which one.

08. Expedia

This ingenious pad campaign by Ogilvy & Mather for travel brand Expedia uses airport IATA codes to great effect. The idea came about after the team noticed a woman walking through Heathrow with the word FUK hanging off her suitcase.

With over 9,000 airports around the world, each with its own three-letter code to choose from, the team created a series of prints, using a tagline in the form of passport stamp, which says 'Find whatever floats your boat'.

09. Whiskas

The 'Big Cat, Small Cat' campaign depicts a small furry feline as a big cat in the wild

Abbott Mead Vickers BBDO Whiskas campaign features a household cat in various scenarios in the wild of Africa. Highlighting the basic instincts in a cat, the clever 'Big Cat, Small Cat' campaign was shot by photographer George Logan.

Depicting a small furry feline as a big cat in the wild, the series of prints include the domestic animal hunting down gazelles, elephants and zebras in the wild. And we're particularly fond of the ad that shows fully grown male lion bonding with the same cat as if they were family.

10. Mini

We love this clever Halloween-inspired Mini campaign

When you have such an iconic product as the Mini, you don't always have to do something particularly clever or involved to make your point. And this silly campaign, casting the much-loved motor in an uncharacteristically sinister light, struck just the right note of fun for us last Halloween.

11. WWF

 WWF
BBDO Spain created this powerful print ad to highlight the issue of extinction

Earlier this month, BBDO Spain released this powerful print ad campaign for the World Wildlife Fund. Featuring a white polar bear in a garage workshop, the aim is to highlight that there are no tools that can fix extinction. 

12. Velo marathon

 Velo Marathon
AD McCann Vilnius designed this clever print ad for the annual Velo marathon

We love this design for the European Velo Marathon, an annual biking event in which around 10,000 cyclists take part. Designed by McCann Erickson, Lithuania, the clever concept features a city-like scene set on the gears of a bike, accompanied by the tagline 'Move the City'.

13. Volkswagen

 Volkswagen
Turn on your adventure with this new print ad campaign for Volkswagen

To advertise the fact that you can get more than 620 miles out of single tank of fuel with Volkswagen's Amarok, ad agency Below developed a series of print ads, inviting people to 'turn on adventure'. The clever concept features three images with the groves of the car keys transformed into a city, safari and mountain landscape.

14. Alzas Bajas magazine

 Alzas Bajas
This beautiful print ad was developed by JWT for Argentinian magazine Alzas Bajas

This beautiful print ad was developed by JWT, Buenos Aires for Argentinian magazine Alzas Bajas. The team created four paper art images, including this gorgeous wildlife scene. Each are accompanied a small amount of explanatory text followed by the tagline 'more information, less risk'.

15. McDonald's

 McDonald's
TBWA Shanghai developed this cool new print ad featuring a box of fries carved out of a potato

McDonald's is constantly coming up with innovative new ways of advertising, this brilliant print ad being its latest offering. The eye-catching design, created by TBWA Shanghai,  features a box of fries, carved from the very ingredient from which they're made.

16. Duracell

 Duracell
We love print ads that come out of left field - and this is certainly one of them

Terrifying but brilliant, this is one of those print ads that shouldn't work but somehow does. The advertisement for Duracell features a sinister-looking doll in the doorway of a little girl's playroom, accompanied by the tagline 'Some toys never die'.

Developed by advertising agency Grey in Singapore, this is certainly a unique way to promote longer-lasting batteries. It's a bit left-field, and completely terrifying, but we love it nonetheless.

17. Dog Chow

 Dog Chow
There aren't many print ads that treat dogs so badly - but no animals were harmed in the making of this commercial

The best print ads manage to combine brilliant art direction whilst still maintaining the brand's image and ethos. And here's a great example that instantly put a smile on our faces.

Dog Chow is a brand new dog food from Purina and Columbian designer Cristhian Ramírez was tasked with creating a series of ads for its latest campaign, entitled 'Stop treating your dog like a trashcan'. The creative director and head of art at Publicis, Ramírez produced a number of striking character designs that really hit home when it comes to the health of your dog.

18. SANCCOB

 penguin
Inspired by the artwork of Dutch graphic artist M.C. Escher, these print ads feature clever optical illusions

A species in rapid decline, the African penguin needs help. South African advertising agency Bittersuite and SANCOOB, a non-profit organisation that aims to protect threatened seabirds, recently developed this innovative series of print ads to raise awareness of the penguin's critical situation.

Inspired by the artwork of Dutch graphic artist M.C. Escher, two of the designs feature clever optical illusions to draw the viewer in for a closer look and get their message across. The third draws inspiration from optometrists' eye charts, featuring a timeline of different sized penguins to show the decline in the species.

19. Ottawa International Animation Festival (OIAF)

 festival
The cartoon-style characters and graphics in these print ads maintain a fun, tongue-in-cheek element

Ad agency McMillan encourage animation lovers to rediscover the child inside with this new print ad campaign promoting the Ottawa International Animation Festival (OIAF).

Each of the five print ads features a gorgeous illustration and the tagline 'Get in touch with your inner child'. Some of the drawings contain mature content but the cartoon-style characters and graphics maintain a fun, tongue-in-cheek element to the campaign.

20. Dumb Ways to Die

 Dumb Ways to Die
From digital to print - Dumb Ways to Die works perfectly with both

Back in November, Melbourne Australia's Metro train system decided to take a different approach to public safety video. Their ad 'Dumb Ways to Die' - featuring animated characters playing out the lyrics of a comedy song about idiotic deaths - quickly became a viral hit and won a series of awards. The campaign, created in conjunction with Melbourne ad agency McCann, has now inspired a series of print ads - and they're just as brilliant. We love how the cuteness of the character designs is balanced by the goriness of their deaths.

21. Publinews Braille Edition

 Braille
Lady Gaga's illustration is accompanied by the braille caption 'She recovers in a golden wheelchair', which refers to her recent request for one after hip surgery

International journal Publinews recently commissioned ad agency el Taier/Tribu DDB and creative director Jorge Solórzano to create a set of prints to advertise its braille edition. The minimalist ads feature illustrations of Lady Gaga, Hugo Chavez, Kim Jong, Lionel Messi and Pope Francisco among delicate fingerprints. Each is accompanied by a caption relating to recent news about each individual.

22. Wacom Bamboo

 Wacom
Creativity has no boundaries in this new print campaign for Wacom Bamboo

To promote design tablet king Wacom's popular Bamboo products, art director and illustrator Maria Molina developed this set of prints under the tagline 'Creativity has no boundaries'. The series includes three illustrations, each featuring various designer tools with a twist. Bright colours, minimal text and simple graphics work perfectly together in this campaign.

23. Holes

 Holes
Ad agency Grey New York developed this hard-hitting print campaign for non-profit organisation States United to Prevent Gun Violence

This hard-hitting print ad campaiging against gun violence comes from advertising and marketing agency Grey New York. The campaign, which features three human targets, including a small baby, calls for an update to the USA's antiquated gun laws. The ad, commissioned by non-profit organisation States United to Prevent Gun Violence, features the tagline 'Bullets leave bigger holes than you think'.

24. SMS mistype

Get the message?

We all know the dangers of using a mobile phone while driving. But we really like the simple but clever way ad agency Gitam BBDO points out the obvious facts in this road safety message from car manufacturer Opel. The cool print has a black background, replicating a phone while at the same time making the white box of text all the more prominent. A simple but really effective concept.

25. Pie Chart

 Pie chart
The Guardian shows its readers that with its publication they get the full story

UK newspaper The Guardian recently commissioned advertising agency BBH London to create this eye-catching print to show its readers they get the full story. The print is clean and cleverly designed to convey its message. With a purple background, the piece features a simple pie chart, The Guardian logo and a legend with the words 'the whole picture' next to each colour.

Log in to Creative Bloq with your preferred social network to comment

OR

Log in with your Creative Bloq account

site stat collection