Latest articles by Natalie Fear
The Duolingo owl is back from the dead – what now?
Is it the brand's last marketing trump card?
I’m loving the saucy brand banter between Ikea and Durex
"Sleep? Nah… We were busy keeping people up."
Here's what we can learn from Starbucks' compostable cup design fail
Sustainability needs to coincide with functionality.
From Apple to Nike, I’m mesmerised by these hypnotising chrome logos
You can create your own with Paper’s latest tool.
"We’ve been making video for social since before social was a thing": a day in the life of Pete Gibbons
Formidable's co-founder discusses his career journey and the evolving landscape of social media.
This baseball player optical illusion shifts right before your eyes
Are they batting left or right handed?
The Obama Foundation reinvents legendary font in future-forward rebrand
It’s a masterful blend of past and present.
Susan Kare’s playful Esc Keys collection embraces the spirit of escapism
Pixel art meets intricate craftsmanship.
Ikea sends risky late-night DMs in cheeky new campaign
It’s a winner for sleepy shoppers.
Meghan Markle faces logo design dispute with unexpected opponent
The similarities are striking.
“AI is merely a mechanism”: how Superside built a human-led AI brand
It’s proof that AI and human creativity can coexist.
Logan Paul's 'solution' to Lionel Messi design dispute is peak influencer cringe
"I’ll see you in the ring, brother”.
Meghan Markle's classy rebrand shines in its simplicity
As Ever is a stylish evolution for the brand.
Pre-prohibition aesthetics meet contemporary style in this slick bottle design
Old Grand-Dad bourbon is a masterclass in legacy-led design.
Liverpool FC debuts slick new look inspired by iconic mascot
The Liver bird’s legacy inspires unexpected design details.
Capital One’s controversial new logo faces out of this world design comparisons
"Star Trek has entered the chat….”
Kiehl's hits back at censorship with font made out of pubic hair
A new campaign says 'pubic hair, don't care'.
"Creativity thrives on curiosity": a day in the life of Cecilia Bjare
Pond Design's creative director discusses the importance of creative bravery.
Vinted’s shopper personality quiz is giving me an identity crisis
From thrifters to regifters, what's your style?
This sneaky design detail in Super Mario Bros has blown my mind
Am I seeing double?
Hungry for creative advice? Koto’s slick new website reveals the recipe for branding success
Seasoned digs into the world of design with expert insight.
These beautiful enamel pins are a delight for bookworms
Judy Kaufmann creates "A book to wear".
