Latest articles by Natalie Fear
These fake Brendan Fraser posters almost fooled me
It's an ingenious movie campaign.
Lovart AI is the new threat designers didn’t need
It claims to have the "capabilities of an award-winning creative team."
"Chasing trends gets you nowhere”: the secret to standout branding with BUCK’s Ben Langsfeld
It’s all in the details.
The new Wicked: For Good posters are starting to feel like rage bait
Why are they all so flat?
I’m already in love with the new Pokémon x Aardman animation
What do you mean I have to wait until 2027?
Waitrose’s new mega billboard ads are impossible to ignore
They capture the spirit of summer.
Take note, this is how you modernise a 500-year-old brand
Cambridge University's St. John's College gets a slick new look.
"Formulaic design is like bad comedy": a day in the life of Gianni Tozzi
FutureBrand's global CCO discusses the importance of emotive design and the future of the creative industry.
"I gave myself permission to question what art could be": a day in the life of Claire Luxton
The contemporary artist discusses surrealism, poetry and the impact of AI.
The new Batman x Deadpool comic covers are pure genius
I can't pick a favourite variant.
Behold, the Ford logo we deserved (that got rejected)
It was created by design legend Paul Rand.
Guess Who gets a powerful makeover in poignant new campaign
Fédération Addiction taps into nostalgia to raise awareness.
Goodbye floating heads, Marvel's new Ironheart poster is a work of art
The painterly style is beautiful.
Ferrari loses logo battle against bizarre opponent
The High Court has ruled out any infringement.
Google’s new Gemini logo finally feels part of the family
It’s a small tweak with a big difference.
I’m foaming at the mouth for the new Mechagodzilla design
It's blown my expectations out of the water.
The Cat in the Hat receives scathing AI allegations for “garbage” ad campaign
Fans are sick of AI slop.
Ribena's classy new look proves the power of the subtle rebrand
Heritage gets a modern makeover.
