Latest articles by Natalie Fear
The Handmaid’s Tale’s secret weapon is colour
Costume design is more important than you might think.
"So many artists make great work, but they hide”: Mr Bingo on the art of building an online presence
The illustrator discusses navigating social media and overcoming the pressure to create.
Tesla milks fans for free content in sleazy ad competition
But hey, you might win a car.
"It’s a distinctly human craving”: What is experiential design, the need-to-know trend of the moment?
Alphabetical’s creative partner Tommy Taylor discusses the key to immersing your audience.
The viral Labubu craze is everything that's wrong with TikTok
Scarcity + virality = profit.
Hey NBA, did you think we wouldn’t notice these abysmal digital logos?
Points for effort, zero for execution.
The new Wicked: For Good poster fails to fly with fans
"It's still not up to par for a blockbuster film”.
'We need more designers evolving into super creatives’: how to build a future proof brand
JKR’s executive creative directors discuss the importance of creative hybridity.
This handcrafted book is the most beautiful thing you’ll see all day
Black Madre brings fishermen’s tales to life.
'The goal is emotional resonance’: how to create a standout brand in 2025
JKR’s executive creative directors discuss how to build an iconic identity.
Corona celebrates hidden logo detail in clever new campaign
It’s a welcome slice of sunshine.
‘Everyone said it would be a phase’: Yuko Shimizu on her artistic evolution
The award-winning illustrator discusses her journey from art student to educator.
McDonald’s mosaic ad is leaving a bad taste in my mouth
Is it just a sleazy rewriting of history?
Target's Pride collection design fail is the laziest thing I've ever seen
How did this get approved?
Surprise, everyone hates the CGI lion in the new Wicked: For Good trailer
One fan claimed he looks like "failed taxidermy”.
“Your brain cannot be stolen”: Yuko Shimizu on finding your artistic identity
The award-winning illustrator shares her advice for emerging artists.
NBA fans think Orlando Magic’s new logo has lost its sparkle
They think it’s too “safe” and “corporate”.
This Final Destination: Bloodlines billboard is a disaster (for all the right reasons)
They saw an opportunity and they took it.
Trump’s new Presidential portrait beefs up his broody personal rebrand
The ex reality star wants a serious new image.
Lynx’s new scratch and sniff billboard made me physically recoil
I’m cringing just thinking about it.
This international Fantastic Four film poster is my favourite design yet
Marvel is nailing the retro aesthetic.
"Balance helps me stay grounded": a day in the life of Simon Buijs
BUCK Europe's head of design discusses balancing work with family life and the importance of owning your journey.
