You have to, don't you? You can't help it. It's only natural. For a designer anyway... to just slip away into that strange little world, where there are smiles, swings and roundabouts, open fields, bikes, skateboards, sweeties, designer toys, and all things fun. Where the grass is always greener and the sky is that deeper shade of blue only found in your best dreams. It's a vehicle for all our needs and wants. Not, I hasten to add, that our day jobs are a grind - far from it! We love them too.
We harbour a wonderful existence, making the world more fabulous, but there is always a need for a better, more amazing place, a place where we are free to explore our own unusual minds and dreams. It's not all rainbows and butterflies you know... it's a world in day-to-day change, with mushrooms, beards, spaghetti and worms too, and many other things depending on our mood. It's so easy to do, that's the thing. Getting your work onto skate decks or T-shirts just isn't as difficult as you might think, and the rewards from seeing your own handiwork on a different platform are huge.