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The original Sega logo looked very, very different

By Joe Foley Published

People are just realising what the brand name means.

Video Game Design
Love & War branding for Shaver Hall

Fifth Avenue's newest resident makes serifs sexy in vibrant brand identity

By Natalie Fear Published

Shaver Hall is the perfect blend of heritage and modern design.

Design
PlayStation disc controversy showing logos of brands that have responded

From Nintendo to KFC, how brands reacted to the PlayStation disc controversy

By Joe Foley Published

Brands have expressed a mix of parody and outrage.

Branding

What is the 'sauna core' aesthetic, and why are AI brands obsessed with it?

By Daniel John Published

Yet another attempt to humanise AI.

Design
Images from the best World Cup adverts 2026

The good, the bad and the AI of World Cup 2026 adverts

By Joe Foley Last updated

From Messi and Timothee Chalamet to an AI David Beckham, who wins the battle of the World Cup ads?

Advertising
Sporting Clube de Portugal branding

How Ronaldo's former football club packed a 120-year legacy into a stylish modern rebrand

By Natalie Fear Published

Sporting CP's new look is the perfect blend of history and contemporary flair.

Design
WWDC 2025

Apple's Liquid Glass is having problems… again

By Natalie Fear Published

The latest issue has divided iPhone users.

Design

From a chili pepper to a pant-less lion, the best (and worst) World Cup mascots of all time

By Joe Foley Published

Which character design takes the trophy for the best World Cup branding?

Branding

Beeple's response to the PlayStation disc controversy sparks more debate

By Joe Foley Published

The artist has a dystopian vision of the end of physical media.

Digital Art
Lego Secret Storage set showing a red megaphone, blue vinyl disc, notebook and red guitar arranged on a Malibu-branded case, with a minifigure visible inside a small screen, against a blurred poster-covered backdrop.

What the Lego x Olivia Rodrigo collaboration teaches designers

By Tom May Published

She's the first musician with multiple Lego sets.

Product Design
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