Sport

Latest about Sport

ATP's new logo drops the tennis player

By Rosie Hilder Published

The Association of Tennis Professionals gets a new logo and brand identity.

Logos & Icons

Playable World Cup 2026 mascots are a winning innovation

By Joe Foley Last updated

The 3D character designs aren't as "basic" people think.

Digital Art

Nike has an existential crisis in risky 'Why do it?' campaign

By Joe Foley Published

Why mess with it?

Branding
football logos before and after rebrands

Are football club logos facing a design crisis?

By Simon Ward Last updated

A team's design heritage is well worth protecting.

Design
Cricket player holding a bat featuring OnlyFans logo

Apparently the OnlyFans logo is too raunchy for the cricket pitch

By Daniel John Published

It's just not cricket.

Design

How a Lionel Messi goal became an epic AI art installation

By Joe Foley Published

Refik Anadol’s A Goal in Life just sold for $1.9m.

Digital Art
A series of 4 AI-generated logos for a Fantasy Premier League team

I tried Adobe's Fantasy Premier League logo generator, and the results are worse than my squad's

By Joe Foley Published

Relegation beckons.

Logos & Icons

Was this disastrous new logo designed for the wrong football team?

By Joe Foley Published

Fans have forced a rethink of the design.

Logos & Icons

The BBC's magical Wimbledon animation used a delightfully old-school technique

By Joe Foley Published

This is a stop-motion smash.

Animation
An image from the BBC's Women's Euro 2025 Claymation animation

The BBC's handcrafted Euro 2025 animation hits the net

By Joe Foley Published

This claymation fantasy team is on fire.

Animation
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