MJZ's Dante Ariola, BBDO, New York and Method Studios recently unleashed their inner child in this new spot for General Electric (GE). 'Childlike Imagination' depicts a little girl envisioning all the amazing things her mom makes as a GE employee.
And she certainly has a creative mind. Among her ideas are aeroplanes as birds, a cool submarine and trees that come to life, meaning Method Studios really had it's work cut out.
The feature-level VFX are incredibly impressive and serve the narration of the spot perfectly. The opening shot of a beautiful, big moon, which quickly moves beneath the waves to shine a light on underwater fans, being a prime example.