Social media at SXSWi: the top five talking points

This year’s SXSW Interactive in Austin, Texas, was perfect for the planeloads of Brits that arrived en masse; endless discussion about the weather and plenty of queues to join. But despite the torrential rain on the first couple of days and the fact that SXSWi has really become much too big for its own good, it still remains a fantastic event to pick up on interesting new platforms, identify trends and immerse yourself in technology for five days. So what were the conversations around social at SXSW Interactive 2012?

1. There was no ‘king of the apps’

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