Medium reveals (another) new logo – and it's a head-scratcher

Just three years after its last rebrand (and five years after the one before that), online publishing platform Medium has revealed yet another new look. The refresh includes a new colour scheme, illustration style and, most notably, yet another new logo. Is it strong enough to warrant a third rebrand in five years? Rather than yes or no, the response online seems to be a resounding "Eh?"

The logo (below) involves three elliptical shapes of varying widths. It's certainly a simple (and perhaps even striking) design, but users are having a hard time understanding exactly what it's supposed to represent. Unlike our best logos of all time, the message here is a little baffling.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.